Posts tagged search&pageindex=5 RSS

Examining Affluent Males’ Web Preferences & Behaviors

Knowing your audience is one of the fundamentals of success in digital marketing – or any marketing, for that matter. And while their reputation may be battered and bruised in the wake of the 1 percent ruckus, marketers consistently...

Grammatical Gaffes on the Web are the Worstest

They’re maybe one or too things wrong with this sentence your reading, or may be even five – quite possibly more. Grammatical gaffes can have a devastating effect on Web workers. Content has long been the King of the Internet...

Rich Snippet Updates Support HTML Testing

Google has blogged about two big updates to the types of rich snippets the search engine will be crawling. The news is especially useful to online merchants, SEO professionals and, well, pretty much anyone that runs a website. Rich...

Search Still Drives Ad Spend, Social Emerging

What ad channel provides the biggest bang for your buck? Come on, you know. That’s right – search! Adobe just released data showing that search-based digital advertising still remains the biggest driver of ROI for marketers...

Five Emerging SEO Platforms

There are many tools available to Web workers that can support their search engine optimization initiatives. While you’re likely familiar with many of the market’s leading platform vendors, there are several emerging solutions...

Google Knows Best – Page Titles and CTRs

It wouldn’t be outrageous to assert that page titles are the most important information that most searchers take into consideration when skimming SERPs. Their significance is underscored by the fact that on all major search engines...

The Top Searches of 2011

It’s important for Web workers to know what Internet users are searching for, whether it be tech businesses, hot gadgets, popular television shows or even celebrities. The savviest Web marketers know opportunity when they see...

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Bing's Search Share is Movin' on Up

Yahoo's search influence may be waning, but it seems to be all good news for Bing. In under three years, the Microsoft-owned Bing, which actually powers Yahoo Search, crept up to almost tie Yahoo's share of the search engine...

Poor SEO Health for the Pharmaceutical Industry

It looks like the pharmaceutical industry could use a new SEO prescription; that is, at least, according to a recent study by Covario , which details exactly how Big Pharma is providing the perfect blueprint for what not-to-do when...

Efficient Frontier Puts Adobe Atop Premier Marketing Suites

Adobe has added another layer to its suite of digital marketing and advertising solutions with the acquisition of Efficient Frontier. The acquisition provides Adobe with multi-channel ad campaign forecasting, execution and optimization...

Impact of Google Search's SSL Change

The encryption standard SSL (Secure Sockets Layer) should be familiar to digital workers, particuarly Internet retailers. Whenever private data is in play - whether via banking, shopping, or even sharing information - SSL will make...

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Google Search Improves the View for Local Businesses

As the pace of the Web gets even faster and more users start to access the Internet while they're on-the-go, it's important that they have as much necessary information readily available as possible. Some recent improvements...

The Mindsets of Search - Answer, Educate, Inspire

An interesting research study was released today by About.com which revealed that users searching on the Internet exhibit three distinct human behavior search patterns. The behaviors identified by the "Three Mindsets of Search"...

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Ask.com Returns as Q&A Destination

The former whipping boy of algorithm-based search engines in Ask.com has reinvented itself – and it’s better than ever – if you’re a believer in user generated content in the form of questions and answers. Ask...

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Google Mobile and Places Integration

Google has been focusing heavily on mobile and local search recently and released two features today which help further its prominence in these arenas. Google added new “shortcuts” (see image below) to commonly searched...

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