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Late last week, Google launched its most recent algorithm update in the form of Penguin 2.0. There was a lot of speculative discussion leading up to the release about just what changes this new Penguin would reveal. For now, less than...
On Friday morning, Matt Cutts, the person in charge of Google’s webspam team, announced via Twitter that the search engine would be rolling out the next generation, version 2.0, of its Penguin update (originally released in April...
In an effort to make Google more transparent when presenting specialized, or “vertical,” search results, at least in Europe. The European Commission is about to rule on a two-year-long investigation into the search giant’s...
Since Google introduced Product Listing Ads (PLAs) as part of its Google Shopping initiative last year, Internet advertisers and online merchants have been working hard to find the best possible ways to optimize the performance of...
The SEO industry has been on virtual pins and needles since last week, in frightful anticipation of a significant round of search algorithm updates. At SMX West, Cutts indicated that the Penguin algorithm update would be significant...
Anyone that has ever done SEO work can attest to the fact that it’s usually very complex, multi-layered and never as easy as just tweaking one thing here or there to top the SERPs. That is why successful Web workers turn to multiple...
UPDATE: Google local listings to support individual business departments and multiple practitioner listings - LINK...
Google conveniently features two distinctly different tags that can be added to a Web page’s HTML to promote the individuals that authored a piece of content or an entire brand. These are the two new tags known as rel=author...
One complaint that Internet users tend to lodge about Google is that the Web services company tries to force users into adopting all of its various properties to get the full range of benefits from using just one of them. Of course...
Do you find yourself spending a lot of time trying to pad out your Web pages with more words just so they will be ranked by Google or other search engines? Well, you might be glad to know you can stop that practice. A common misconception...
Despite mobile’s momentum, desktop search activity has been on the rise. In fact, a recent comScore study reveals that October’s overall desktop search activity saw an increase of 8 percent compared to the previous month...
Google stopped selling its Google Mini Search (that bright blue hardware) appliance this summer, leaving many businesses searching for a new tool to power their site’s search function. Fortunately, Google will continue to provide...
The catch-all term “SEO” is a bit misleading. This is because search engine optimization is actually the result of many different practices that are all done with one goal in mind: to improve the organic search result ranking...
The Web is a wild place, and the principles of survival of the fittest are very prominent in the realm of search engine marketing and SEO. So it makes sense that Google would name its algorithm updates after some of the world’s...
Have you ever been hit with a manual penalty by Google? That is when publishers are notified by the search engine for breaking one or more of its quality guidelines. If so, how did you deal with it? The tricky thing with these manual...
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