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Have you ever wondered why everyone seems to make such a big deal out of search engine optimization (SEO) and reaching that coveted top spot in the search engine results pages (SERPs)? Well then, new data from Compete may just enlighten...
Believe it or not, the Web is made up of math - lots and lots of math. And, by looking more closely at the math, we can learn a lot about how a website generates revenue and where there is hidden value. The concept is really pretty...
Google’s Knowledge Graph, a vast database of millions of people, places and things ( with billions of attributes and connections included ), has taken another rather significant step forward this week. If you’re interested...
Digital marketing software provider Kenshoo has launched a new version (4.7) of its Kenshoo Enterprise product. The platform now includes organic and paid search reporting, and new rules-based bidding policies for Chinese search portal...
Everybody may be working for the weekend, but if you run a website, you already know that you’re almost always working on the weekend, as well. In fact, most of the work of the everyday Web professional has to do with tweaking...
Search analytics software provider Searchmetrics has made an addition to its successful SEO + SEM and Social modules with the launch of a new backlinks analysis tool in open beta. The new Links module gives global marketers instant...
It's no surprise to anyone that social media is growing rapidly, and with that, it becomes increasingly intertwined with search. Meanwhile, online marketing has been continually evolving to keep up with these trends, and today...
: Email Dominates in Traffic & Conversion : SeeWhy studied a sampling of 60,000 ecommerce transactions in February 2011 and found that not only is it the primary driver of traffic for Internet retailers, but does pretty well as...
What is the best time of day to run your CPC campaigns? A recent study conducted by online customer acquisition firm NetElixir examined the time of day that online orders and clicks peak. The findings indicate that there is a daily...
Search marketing and advertising provider Kenshoo released its 2010 Online Retail Holiday Shopping Report today. Kenshoo aggregated search marketing data from the holiday shopping season across its U.S. Retail Index, analyzing over...
There has been a shortage of useful information for search marketers related to the Bing/Yahoo advertising migration - that fortunately is starting to change as agencies and advertisers dig in to the modified platform. Search marketing...
You were told repeatedly that your participation on Facebook was no longer optional (but mandatory) and now you have proof. Bing announced an expansion of its partnership with Facebook yesterday and it’s a doozy. Bing will be...
Three ways to optimize your Internet presence for local search queries :: by John Faris, Red Door Interactive :: Former U.S. Congressman Tip O’Neill famously coined the phrase, “All politics is local.” In much the...
Should a business owner treat a domain name just as important as a physical business location or a carefully crafted logo? A domain is, after all, a business’ own piece of Internet real estate. It reflects the brand and can even...
Online marketing intelligence and keyword tool provider AdGooroo and Experian® Hitwise® today unveiled findings from a fascinating study which explores how top consumer packaged goods (CPG) brands manage their paid search programs...
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