Posts tagged sem&pageindex=2 RSS

All Eyes on the SERPs

Mari Carmen Marcos and Cristina Gonzalez Caro from Pompeu Fabra University in Barcelona might not have known that their recently released eye tracking research ( available here in Spanish and translated with commentary here at dynamical...

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Kenshoo Unveils Next Gen Portfolio Bid Optimization for SEM's

Search marketing platform Kenshoo announced hybrid bid management capabilities for its search engine marketing management platform. Most noteworthy are the advanced forecasting capabilities which enable search marketers to predict...

Paid Search Down, Organic Up?

Hitwise released data which seems to indicate that the recession has taken its toll on search marketing, as the share of search traffic coming from paid listings is decreasing at the expense of organic traffic. Others don't blame...

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Display Ad & SEM Study from iProspect

Despite considerable speculation about the relationship between search engine marketing and online display advertising, findings from a new study from iProspect indicate that the two channels have a closer relationship than many marketers...

SEM Call Tracking: Which 800 Number Performs Best?

Search marketing software company Engine Ready released an interesting study on how toll-free numbers are treated. Engine Ready used its call tracking software to create a test to determine if the use of various toll-free prefixes...

Conference for In-House Search Marketers

Those SEOs most recognizable in the industry are often independents. The majority of SEOs, however, work in-house for companies both large and small. That may be one of the reasons that SEOinhouse.com and Search Marketing Expo organizer...

Paid Plus Organic Listings Equal 15% Clickthrough Rate

The rate of ad clicks from sponsored and non-sponsored links was reported in a recent study (PDF) conducted by researchers from Penn State and the Queensland University of Technology. The study looked at the rate of ad click-through...

2009 Web Predictions - Website Magazine on Social Media, Ecommerce, Internet Advertising, Affiliate Marketing and SEO

2008 has drawn to a close, and many Web professionals are wondering what next year will bring. It may seem arbitrary to make predictions, but the Web business is not a static industry and forecasting often shines the light on our practical...

25-Point Landing Page Optimization Review

There are hundreds of variables on landing pages that can be tested (and thousands when tested in tandem) and used to influence visitor conversion. With PPC prices rising and SEO competition increasing daily, developing compelling...

SEM Certification with Market Motive

If you're unfamiliar with Market Motive , they provide a bevy of online classes to help Web businesses train staff on the intricacies of Internet business. Now they offer a certification program in SEM, with two levels. The Practitioner...

AdGooroo Top Ad Copy Report

AdGooroo introduced "Top Ad Copy Report" to its SEM Insight’s offering to provide advertisers with examples of the industry’s most effective search advertisements, including those of competitors. The reporting...

Offline and SEM Integration

An iProspect study reveals that 45% of search engine marketers do not integrate their search marketing efforts with offline channels, indicating a big disconnect between SEM strateg and user behavior. What's the reason for the...

Compete's SEO/SEM Breakouts

I don't say this very often about a company, but Compete.com has really impressed me with their latest announcement that paid versus natural search breakouts are available in their search analytics solution. The data shows the...

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Yahoo Offers Minimum Bids Webinar

If you have yet to master the recent Sponsored Search changes at Yahoo! (specifically those related to pricing changes), Yahoo will be presenting a free webinar for advertisers on Thursday May29th to help you out. The Webinar aims...

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Paid Search, Traffic Syndication and the Big Three

One of the main misconceptions those new to PPC advertising have is that where they place their budget is the source of the traffic. In reality, most paid search solutions utilize some syndication sources to increase the total number...

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