Posts tagged seo&pageindex=12 RSS

Drive Higher Engagement with These Content Types

A Web marketer's job can be made much easier when meaningful and valuable content is available to promote. There is no shortage of platforms on which to promote content, or channels through which to promote your content, or ways...

Spice Up Holiday SEO with Product Microdata

Google can be stingy with new information about its search algorithm, which makes the company's sharing of some recent changes all the more important for Web professionals. Likely the biggest difference in the algorithm is that...

On-Site SEO Audits

Search engine optimization isn’t what it used to be. Once the dominion of the marketing department and a few technical staffers, SEO now requires full participation from nearly every corner of the enterprise — from customer...

MAJOR Google Algorithm Changes - November 2011

Google announced several algorithm changes this week which carry the potential to dramatically impact natural/organic search result listings. In one of the few instances when Google has offered any information about its algorithms...

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Impact of Google Search's SSL Change

The encryption standard SSL (Secure Sockets Layer) should be familiar to digital workers, particuarly Internet retailers. Whenever private data is in play - whether via banking, shopping, or even sharing information - SSL will make...

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New Microdata Plugin for WordPress

The introduction of Microdata has provided a big boost for those search marketers that have managed the implimentation. Fortunately for WordPress users, the often complicated process just became easier with the release of the MicroData...

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Bing Webmaster Tools Update: Deeper Crawl Details and More

Bing is rolling out a long list of new features and improvements for its Webmaster Tools offering. The updates focus on providing webmasters with the ability to "share more data" with the search engine and that's exactly...

Universal Search & Digital Asset Optimization at Conductor

SEO software provider Conductor has released a few very noteworthy features this week, including a digital asset measurement and optimization platform. If you've struggled with optimizing content (in all its various forms) for...

Driving Offline Sales with Generic Keywords

What drives more in-store sales – branded keywords or generic keywords? According to a 13-month long study from search marketing agency GroupM (part of the WPP group), 86 percent of buyers who purchase in-store use generic terms...

Meta Descriptions on Google and Bing

The use of meta description tags as a method of optimizing a site's placement in search engines has, for the most part, fallen by the wayside. If nothing else, it's not considered nearly as important as it once was in SEO....

Covario, Adobe to Offer One-stop Search Solution

Covario has announced a new integration with Adobe SearchCenter+ that will provide marketers with a complete range of paid and organic search analytics in one easily accessible report. The two companies expect their combined offering...

The Mindsets of Search - Answer, Educate, Inspire

An interesting research study was released today by About.com which revealed that users searching on the Internet exhibit three distinct human behavior search patterns. The behaviors identified by the "Three Mindsets of Search"...

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SEO Quick Start Guide to PR-Based Backlinks

Say what you will about the value of social media in driving brand awareness and website visits, it is search marketing (and SEO in particular) that still receives the most significant share of attention from Web professionals. It...

Rich Snippets for Applications (Software & SEO)

Search engine optimization professionals are watching the rich snippets space very closely as it presents an effective way to differentiate a listing on the search results pages and may even positively influence placement. Google today...

The Value of Search Position

Searchandise Commerce , a provider of site monetization and retail search media solutions, has announced the results from an ongoing click distribution study, which was based on click data that was collected over a two-year period...

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