Posts tagged seo&pageindex=13 RSS

New Backlink Analysis Tool from Searchmetrics

Search analytics software provider Searchmetrics has made an addition to its successful SEO + SEM and Social modules with the launch of a new backlinks analysis tool in open beta. The new Links module gives global marketers instant...

SEO Meta Data Mechanics: Titles & Descriptions

Inbound links and personal connections carry the strongest influence in search results listings, and today you will discover several tactics to increase both of those counts. There’s a lot more to securing first-place and first...

Google Update Highlights Freshness

Google recently announced several new search quality highlights that were rolled out in January. Perhaps more than any other "theme" from this round of updates, however, freshness seems to be the focus. Google has essentially...

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Google Search: More Quality Changes & Codenames!

December's list of Google search quality highlights is out and there are quite a few that you may want and pay close attention to you. Google has even added some codenames to the individual changes - which certainly makes it easier...

Poor SEO Health for the Pharmaceutical Industry

It looks like the pharmaceutical industry could use a new SEO prescription; that is, at least, according to a recent study by Covario , which details exactly how Big Pharma is providing the perfect blueprint for what not-to-do when...

Need to Know: 6 Key Google Algo Updates for December 2011

Google published another list of algorithm changes last week, following up on set of improvements it announced last month. Here’s what digital Web workers need to know and can expect on the search results pages in the future...

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Drive Higher Engagement with These Content Types

A Web marketer's job can be made much easier when meaningful and valuable content is available to promote. There is no shortage of platforms on which to promote content, or channels through which to promote your content, or ways...

Spice Up Holiday SEO with Product Microdata

Google can be stingy with new information about its search algorithm, which makes the company's sharing of some recent changes all the more important for Web professionals. Likely the biggest difference in the algorithm is that...

On-Site SEO Audits

Search engine optimization isn’t what it used to be. Once the dominion of the marketing department and a few technical staffers, SEO now requires full participation from nearly every corner of the enterprise — from customer...

MAJOR Google Algorithm Changes - November 2011

Google announced several algorithm changes this week which carry the potential to dramatically impact natural/organic search result listings. In one of the few instances when Google has offered any information about its algorithms...

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Impact of Google Search's SSL Change

The encryption standard SSL (Secure Sockets Layer) should be familiar to digital workers, particuarly Internet retailers. Whenever private data is in play - whether via banking, shopping, or even sharing information - SSL will make...

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New Microdata Plugin for WordPress

The introduction of Microdata has provided a big boost for those search marketers that have managed the implimentation. Fortunately for WordPress users, the often complicated process just became easier with the release of the MicroData...

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Bing Webmaster Tools Update: Deeper Crawl Details and More

Bing is rolling out a long list of new features and improvements for its Webmaster Tools offering. The updates focus on providing webmasters with the ability to "share more data" with the search engine and that's exactly...

Universal Search & Digital Asset Optimization at Conductor

SEO software provider Conductor has released a few very noteworthy features this week, including a digital asset measurement and optimization platform. If you've struggled with optimizing content (in all its various forms) for...

Driving Offline Sales with Generic Keywords

What drives more in-store sales – branded keywords or generic keywords? According to a 13-month long study from search marketing agency GroupM (part of the WPP group), 86 percent of buyers who purchase in-store use generic terms...

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