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Zillow API partners have been receiving important notifications overnight which aims to clarify their API Terms of Use. Specifically, Zillow is requiring that links to Zillow are "followed" and that developers do not modify...
Text link advertising has gotten a bad wrap. When Google began penalizing sites which utilized this form of advertising, the entire SEO industry took a pretty substantial hit when it came to credibility. When all you have to do is...
Once the darling of the search engine optimization world, many believe that meta data (meta elements and tags) have gotten less important to the search engines over time. The truth is, meta data still matters. Let's look at the...
Effective local Search Engine Optimization (SEO) is comprised of many different factors but the keywords and phrases you choose are the biggest considerations of all. Once your keyword research has helped you determine which keywords...
Yesterday we discussed how the number of results in the search results and the number of queries conducted were good ways to determine how complex it will be to garner high rankings at popular search engines. Today let's look at...
What are the factors that influence the difficulty of achieving high rankings on certain search terms and phrases? As you can imagine, "difficulty" is a moving target with many factors but over time professional SEO's...
Those involved directly with analytics always have the same conversation - "Where should the analytics code be placed?" Eric Enge of Stone Temple Consulting are in pursuit of a formal answer and have tested the placement...
It is widely believed that the first press release was issued over 100 years ago by Ivy Lee on behalf of the Pennsylvania Railroad, which had just suffered a tragic accident. The press release was issued to prevent alternate versions...
If you own or manage a business, you are constantly looking for ways to maximize the marketing power of your business without spending a fortune on advertising. Local online directories are an effective and inexpensive way for potential...
There are many link strategies available to help your site achieve exceptional (traffic garnering) rankings. Articles, press releases, forums, blogs, social media resources - all provide accepted ways to generate links that can positively...
Whether you’re new to local Search Engine Optimization (SEO) or have added some localized SEO pages to your site, finding the right keywords to optimize will determine whether they help drive targeted traffic to your site effectively...
SiteSpect unveiled new Mobile Web Optimization functionality within its multivariate and A/B testing solution this week. With nearly three billion mobile device owners worldwide, 75 percent of whom have access to the Internet according...
Website Magazine will be running an article in the May issue about PPC versus SEO and we the editors would really, really like your input. Take the survey below and if you're up for it, leave a comment - you may just find that...
Want your site to rank better with local Search Engine Optimization (SEO) ? Adding a blog to your site makes smart business sense for a variety of reasons! Simply put, search engines tend to rank business websites with blogs higher...
I received an intriguing announcement this morning about Local.com partnering with Earthlab for the 2008 Earth Day Challenge . Do you see what I did there? I linked, from a relatively well-established weblog, to three websites. If...
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Google+ Page Management Comes to Sprout Social
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