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SEO's have certainly had a rough year, haven't they? Despite Penguin and Panda and ever more complex and sophisticated tasks required to make a website top the SERPs, SEO remains as important and relevant as ever. Let's...
Two weeks from today marks the New Year (assuming the world doesn’t end on Friday). And while the Web has changed dramatically over the last half-decade, there remain a handful of constants that seem as if they will always, in...
For Internet advertisers, the main event face-off for 2012 is the on-going battle between social media and search for the attention of advertisers. On the one hand, search has a much longer, more complete history than social media...
Almost everyone who starts out blogging is told to write about something they love – it's common advice because it's sensible advice. But even if you are hugely passionate about a subject there are going to be days when...
Every good SEO wants to get the highest-quality links possible, as they serve as affirmations of the quality of their site’s content and, thus, help them be recognized by search engines and ultimately moved up the SERPs. But...
As the World Wide Web continues to grow so does the demand for professionals with SEO skills and experience. In fact, a recent study from SEO platform Conductor reveals that there is a 112 percent year-over-year increase in LinkedIn...
It would certainly seem logical for invalid URLs (broken links, etc.) to negatively impact a site’s broader Google rankings, but according to a recent Google Webmaster Help thread (http://goo.gl/BbtMB), that’s not exactly...
Facebook is gradually becoming the standard, go-to destination for consumers that are interested in learning about a brand. In fact, according to an infographic from the marketing research company Lab42, 50 percent of consumers say...
Google dropped a virtual bomb on search engine optimization professionals (all Web businesses really) when it announced in October 2011 that it would begin encrypting search queries. The result was that visits from organic listings...
The search experience at Google has changed dramatically over the past few years. While the factors used today by the search engine to determine placement on its results pages aim to deliver an enriched user experience, it has made...
Do you find yourself spending a lot of time trying to pad out your Web pages with more words just so they will be ranked by Google or other search engines? Well, you might be glad to know you can stop that practice. A common misconception...
The big news in the search engine world this week has been the release of Bing’s Webmaster Guidelines (finally!), which are meant to help the webmasters and publishers get their content found and indexed on the Microsoft-owned...
As search engines increase what informational assets to crawl, index and rank, so must search engine optimization professionals develop that content. One of the most popular forms of content traditionally among B2B brands of course...
The role that social media now plays in successful search engine optimization campaigns is immense. The more pronounced a social media profile, the greater the likelihood that a brand will make its way onto search results pages. The...
Despite mobile’s momentum, desktop search activity has been on the rise. In fact, a recent comScore study reveals that October’s overall desktop search activity saw an increase of 8 percent compared to the previous month...
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