Posts tagged seo&pageindex=4 RSS

Backlink Data From a Historical Perspective

A website's link profile is dynamic - new links emerge and old ones fade away. That's just the way it goes in SEO. Knowing which links are dead, however, provides an opportunity to get them back and thus improve the overall...

Optimizing for Speed in SEO Campaigns

In 2015, search engine optimization requires way more than "high-quality" content and "authority links" alone - there are actually many other factors that play a role in organic ranking and those Web professionals...

Goodbye Link Explorer, Hello Inbound Link Tool

Bing announced that Link Explorer, its link analysis tool used by many SEOs since 2012, would be shut down starting Oct. 1. The tool was actually quite popular among the search engine optimization community as it provided some good...

New Search Analytics API a Digital Blessing for SEO

The Search Analytics feature within Google's Search Console (formerly Webmaster Tools) has been well received by 'Net professionals - particularly those involved with search engine optimization. Google's Search Analytics...

Google Warns Googlebot Can't Access CSS & JS

Google sent out notifications through Search Console (formerly Webmaster Tools) last week notifying websites about blocking CSS and JavaScript assets. The warning indicated that blocking those assets can lead to "suboptimal rankings"...

SEO Design Lessons from the Pros

Search engine optimization is often an easy concept for Web professionals to wrap their digital heads around, but the implementation and the actual upkeep, however, is another story. Across disciplines - design, development, marketing...

The Most Effective SEO Tactic is...

With over 15 years of experience on the Interwebs, I can (and with great confidence) tell you this: the more things change in the digital world, the more they stay the exact same. And that's being illustrated clearly in the realm...

Thumbtack Slapped for Incentived Link Building

Thumbtack, a consumer-focused service for finding and hiring local processionals, got smacked pretty hard by Google (which just so happens to be a Google Capital backed company) for unnatural links pointing to their website. The service...

Google's NSFW Knowledge Graph

If you have been involved with search engine optimization for any significant period of time, you are aware how dramatically different today's search results pages are when compared to those of a few years ago. Today, for example...

Google's Thin Content War Rages On

Several reports emerged over the weekend (and into Monday) that Google initiated a manual action over websites offering up thin content. Google relies on algorithms to evaluate and improve search quality, but does periodically take...

Google: So Long Search Queries, Hello Search Analytics

The Search Queries report in Google's Webmasters Tools is being replaced with a new "Search Analytics" report. The new report offers the ability to compare desktop and mobile traffic, compare metrics in different countries...

Compare Your Ad Impression Share in Google AdWords

The Keyword Planner tool within Google AdWords is being upgraded to add benchmark data, providing advertisers a way to compare their performance, specifically their search term coverage, to that of their competitors. Google will be...

Mobile Friendliness Impact on Google News Ranking

Google's new mobile ranking signal won't go into effect April 21, but it's causing many Web professionals to panic. While there's no doubt that there will be shifts in the mobile results (and the traditional desktop...

Why Your Tiered Link Building is Ineffective

:: By Travis Bliffen, Stellar SEO :: For the past couple of years, tiered link building has been an effective means of boost search rankings. As with several other types of link building, the effectiveness of this strategy is greatly...

Hey SEO, It's Up To You; Websites Are Ranked On Their Current State

While it can be easy to think that Google is an often malicious and vindictive digital overlord, just waiting for its opportunity to crush the virtual dreams of search engine optimization professionals, there's little evidence...

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