Posts tagged seo&pageindex=7 RSS

5 Enterprise SEO Platforms to Consider

SEO is tricky for everyone, but it's especially tricky for large enterprise organizations with a bunch of moving parts that can be hard for any one person (or even one department, at times) to monitor. That is why many big companies...

Site Shows How to Engage Gen Z

Brand engagement is critical for e-commerce sites, as they look to differentiate themselves and move website visitors toward purchases. FPgirl , an e-commerce innovator is a terrific example of how to engage target shoppers using technology...

Mobile and Local Search Flowing for National Health Company

Managing local market information internally and building hundreds of local Web pages manually can make a company feel up a river (err…rio) without a paddle. So, when Health Testing Centers , which provides access to medical...

Back to the Basics: A Social Media Content Creation Checklist

:: Kate Salyers, Your Social Status :: Social media content creation is one of the most ignored steps of a social media strategy. Businesses are often eager to “get in the social media game,” ignoring the need for representative...

Working in a Post-Penguin 2.0 Web

Late last week, Google launched its most recent algorithm update in the form of Penguin 2.0. There was a lot of speculative discussion leading up to the release about just what changes this new Penguin would reveal. For now, less than...

Google Data Highlighter Adds Supports for Six Data Types

The rich snippet markup tool added by Google was well received when it was launched back in December 2012, but it was limited to event-type data. This month Google added six new data types including those for articles, movies, TV episodes...

Auto-Generate Sitemaps With Bing

Sitemaps are an important tool for search engine optimization professionals in that they provide an opportunity to expose or reveal to search engines the pages on their sites that they want indexed and crawled. While most search engines...

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4 Backlink Myths Busted

:: Travis Bliffen, Seo Proz :: SEO is the magic of the digital marketing world with experts promising to pull rabbits out of hats for first-page search engine results. But as search engine providers continuously update their ranking...

Could Google+ Play a Role in the Upcoming Penguin Update?

On Friday morning, Matt Cutts, the person in charge of Google’s webspam team, announced via Twitter that the search engine would be rolling out the next generation, version 2.0, of its Penguin update (originally released in April...

Is there a POC in Your SEO Audit?

SEO is becoming increasingly difficult by the day. To truly excel with the digital marketing tactic, it's essential to periodically audit the various elements of a website that may influence its ultimate success on the search results...

5 Reasons Your Search Traffic is Declining

Maybe it’s been happening over the past few weeks, or even months. Slowly, but surely, you’ve been watching your traffic numbers decline, despite not having changed much of anything about the way you publish content or...

BrightLocal Puts SEO Industry In Focus

BrightLocal has released results from a survey which examines the health and nature of the local search engine optimization industry, revealing just what life's like for SEO's on the ground. This is BrightLocal's second...

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Don’t Let Your Social Media & SEO Take a Vacation

:: By Chris Marentis, CEO of Surefire Social :: While summer (or any off-season for a business) might represent a downtime, don’t send your SEO strategy on a short-term vacation. Instead, take some of the downtime in your own...

6 SEO Game Changers to Know

By Michael Marshall, Search Engine Academy of North Carolina Important Developments in the History of Search and Where It’s Headed When I started working in SEO, the Web was the Wild West of marketing. Twelve years ago, the most...

3 Tips to Get Started on Mobile SEO

Optimizing your site for mobile search engines should certainly move to the top of your to-do list, if it hasn’t already. After all, it’s an easy and enticing activity for on-the-go consumers who may have a question about...

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