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What drives more in-store sales – branded keywords or generic keywords? According to a 13-month long study from search marketing agency GroupM (part of the WPP group), 86 percent of buyers who purchase in-store use generic terms...
The use of meta description tags as a method of optimizing a site's placement in search engines has, for the most part, fallen by the wayside. If nothing else, it's not considered nearly as important as it once was in SEO....
Covario has announced a new integration with Adobe SearchCenter+ that will provide marketers with a complete range of paid and organic search analytics in one easily accessible report. The two companies expect their combined offering...
An interesting research study was released today by About.com which revealed that users searching on the Internet exhibit three distinct human behavior search patterns. The behaviors identified by the "Three Mindsets of Search"...
Say what you will about the value of social media in driving brand awareness and website visits, it is search marketing (and SEO in particular) that still receives the most significant share of attention from Web professionals. It...
Search engine optimization professionals are watching the rich snippets space very closely as it presents an effective way to differentiate a listing on the search results pages and may even positively influence placement. Google today...
Searchandise Commerce , a provider of site monetization and retail search media solutions, has announced the results from an ongoing click distribution study, which was based on click data that was collected over a two-year period...
It's no surprise to anyone that social media is growing rapidly, and with that, it becomes increasingly intertwined with search. Meanwhile, online marketing has been continually evolving to keep up with these trends, and today...
As online marketers become more aggressive with Search Engine Optimization (SEO) campaigns, there can become a point at which businesses begin to over-optimize. When focusing purely on SEO, many companies lose sight of the end goal...
Google has been indexing PDF files - a stalwart of the myriad content forms accessible on the web - since 2001, and by our very rough estimate there are over 500 million PDFs currently indexed by the search engine. There remains quite...
Labor Day is right around the corner, which means that we're about to enter the busiest time of year for Internet marketers. Summer break will be over and people will begin to flock to the Web for a variety of reasons, making this...
Welcome to WordPress Wednesday at WebsiteMagazine.com. Since WordPress is an open-source platform for creating a blog-based website, it doesn't come with very many specific features. Rather, the site builders are expected to customize...
While the world of search engine optimization (SEO) is ever-changing, Google's creation of the +1 button to go along with their new social networking site, Google+, has helped to reinvent the game once again. Ever since the launch...
Google announced that it has made several major improvements to the way it handles parameters within URLs. Important note: any configuration of existing URL parameters made in the old version of the feature will be visible in the new...
Several weeks ago Google announced support for link rel="canonical" relationships specified in HTTP headers as per the syntax described in section 5 of IETF RFC 5988 . Editors Note: As a quick aside, Website Magazine will...
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