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Have you ever wondered why everyone seems to make such a big deal out of search engine optimization (SEO) and reaching that coveted top spot in the search engine results pages (SERPs)? Well then, new data from Compete may just enlighten...
Believe it or not, the Web is made up of math - lots and lots of math. And, by looking more closely at the math, we can learn a lot about how a website generates revenue and where there is hidden value. The concept is really pretty...
Google’s Knowledge Graph, a vast database of millions of people, places and things ( with billions of attributes and connections included ), has taken another rather significant step forward this week. If you’re interested...
Digital marketing software provider Kenshoo has launched a new version (4.7) of its Kenshoo Enterprise product. The platform now includes organic and paid search reporting, and new rules-based bidding policies for Chinese search portal...
Everybody may be working for the weekend, but if you run a website, you already know that you’re almost always working on the weekend, as well. In fact, most of the work of the everyday Web professional has to do with tweaking...
Search analytics software provider Searchmetrics has made an addition to its successful SEO + SEM and Social modules with the launch of a new backlinks analysis tool in open beta. The new Links module gives global marketers instant...
It's no surprise to anyone that social media is growing rapidly, and with that, it becomes increasingly intertwined with search. Meanwhile, online marketing has been continually evolving to keep up with these trends, and today...
: Email Dominates in Traffic & Conversion : SeeWhy studied a sampling of 60,000 ecommerce transactions in February 2011 and found that not only is it the primary driver of traffic for Internet retailers, but does pretty well as...
You were told repeatedly that your participation on Facebook was no longer optional (but mandatory) and now you have proof. Bing announced an expansion of its partnership with Facebook yesterday and it’s a doozy. Bing will be...
Should a business owner treat a domain name just as important as a physical business location or a carefully crafted logo? A domain is, after all, a business’ own piece of Internet real estate. It reflects the brand and can even...
Mari Carmen Marcos and Cristina Gonzalez Caro from Pompeu Fabra University in Barcelona might not have known that their recently released eye tracking research ( available here in Spanish and translated with commentary here at dynamical...
Those SEOs most recognizable in the industry are often independents. The majority of SEOs, however, work in-house for companies both large and small. That may be one of the reasons that SEOinhouse.com and Search Marketing Expo organizer...
The rate of ad clicks from sponsored and non-sponsored links was reported in a recent study (PDF) conducted by researchers from Penn State and the Queensland University of Technology. The study looked at the rate of ad click-through...
2008 has drawn to a close, and many Web professionals are wondering what next year will bring. It may seem arbitrary to make predictions, but the Web business is not a static industry and forecasting often shines the light on our practical...
If you're unfamiliar with Market Motive , they provide a bevy of online classes to help Web businesses train staff on the intricacies of Internet business. Now they offer a certification program in SEM, with two levels. The Practitioner...
9 Ad Lessons to Change Your Thinking
SEO 3.0: Image Use and the Very Visual Future...
As CPCs Rise, How Will Advertisers React...
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