Posts tagged showrooming RSS

Nice Knowing You Black Friday

Long lines, aggressive shoppers, limited inventory…gives you a warm and fuzzy feeling, doesn’t it? Well, get it while it lasts. For the second consecutive year, SDL – a software and services company – looked...

Showrooming? Ya, That Happens

Unlike at the movies, consumers aren’t asked to turn off their cellphones before entering a retail store. Instead, they use their phones to enhance their shopping experiences. Retailers can’t ignore that 70 percent of U...

The Showroom Showdown

Showrooming, defined as using a brick-and-mortar store as a showroom to browse and then purchase from a competitor for a less expensive price, is now a mainstream shopping behavior, according to a new report from mobile marketing solutions...

Webrooming and Discounts the Focus of 2013 Holiday Shopping

Consider yourself warned - over the next few weeks, you will be inundated with statistics about the 2013 holiday shopping season. Occasionally, research of this nature can yield some powerful insights for Internet professionals; plus...

Battle “Showrooming” with Price Matching, Cross-Channel Integration

Brick and mortar retailers are increasingly the subject of "showrooming", the instance when consumers use their mobile phones inside the store to compare prices with other, competing retailers. A new research study from Edgell...


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