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Posts tagged showrooming RSS

Battle “Showrooming” with Price Matching, Cross-Channel Integration

Brick and mortar retailers are increasingly the subject of "showrooming", the instance when consumers use their mobile phones inside the store to compare prices with other, competing retailers. A new research study from Edgell...

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    Discover the Tactics and Techniques of the Top Digital Enterprises today in Website Magazine's Special Spring Issue - Web 100. Learn more...
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