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And how big businesses learned from them. Sandwiched between Black Friday and Cyber Monday is Small Business Saturday , a day dedicated to supporting small businesses nationwide, and the brainchild of American Express . Aside from...
It is time to get serious about the holidays, because as of today, merchants only have a month to prepare for the busiest shopping day of the season – Black Friday. While most merchants are putting the finishing touches on their...
Website Magazine's upcoming feature story for December 2012 focuses on the rapid innovation occuring today in the email marketing space. Despite a historically bad repuation, significant strides have been made in the past few years...
Collecting email addresses just got a whole lot easier, especially for B2B marketers. Silverpop is to thank. The company announced an enhancement to its Social Sign-In feature, which is built through a partnership with social identity...
Silverpop has released results from its 2012 Email Marketing Metrics Benchmark study , which examined email messages sent in 2011 and the first quarter of 2012 from over 1000 brands. Perhaps the most interesting data in the report...
The acquisition of location-based marketing platform PlacePunch, from Web-based solution company Silverpop , will add a new dimension to the company’s Social Connect Strategy — which is designed to help marketers drive...
Marketing automation software is here to stay. No longer an emerging trend or the domain of a select few savvy businesses, these software platforms streamline sales and marketing departments by replacing high-touch, repetitive manual...
Email is one of those marketing practices that you must engage in and do well to truly provide a benefit to your online enterprise. Unfortunately, most never get involved so never understand the value proposition it brings to the enterprise...
9 Ad Lessons to Change Your Thinking
SEO 3.0: Image Use and the Very Visual Future...
As CPCs Rise, How Will Advertisers React...
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