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:: By Kim Ann King, Chief Marketing Officer, SiteSpect :: If you are like most digital marketers, you are doing everything you can to optimize your website. One of the best ways to optimize your site is through multivariate testing...
Web marketers have spent the last couple of years getting a grip on web analytics and A/B testing so they can measure user behavior, learn what works best and methodically improve their sites. Today, when we talk about site optimization...
SiteSpect has launched a Web and mobile performance optimization solution that leverages the power of multivariate testing and behavioral targeting. In recent customer deployments, SiteSpect’s automated multivariate performance...
Not until Vegas.com enlisted SiteSpect to run some simple tests did the travel/destination website realize how much revenue it was losing because of its mobile strategy. Within a month and a half, Vegas.com had a new plan in place...
Google's AdWords Campaign Experiments or ACE (a free tool for testing and measuring changes to keywords, bids, ad groups and placements) announced in early August 2010 is now rolling out globally. What will be appealing to advertisers...
SiteSpect unveiled new Mobile Web Optimization functionality within its multivariate and A/B testing solution this week. With nearly three billion mobile device owners worldwide, 75 percent of whom have access to the Internet according...
SiteSpect has helped leading online retailer CSN Stores increase their sales by 7% by utilizing their non-obtrusive website conversion optimization technology....
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