Posts tagged snapchat RSS

5 Digital Marketing Habits to Ditch

:: By Ilana Plumer, Main Path Marketing :: “Change,” the Greek philosopher Heraclitus once wrote, “is the only constant in life.” More than 2,500 years later, these words still ring true, especially in regard...

Snapchat's Ties to Wearable Tech & Info Discovery

Snapchat is an interesting network to watch. On one hand, its user engagement is through the roof (average active users spend 25-30 minutes on the app every day) and, on the other, it's making behind-the-scenes moves that can position...

Struggling in Social, Snapchat Moves Into Search

When Instagram Stories was rolled out, many wondered what would happen to Snapchat and if the social media darling would be able to survive. Snapchat, however, is moving away from a pure social play, and getting into another highly...

Instagram Stories are a Temporary Win for Brands on the Network

If there's one truth about social media, it's that younger generations tend to flock to the networks older generations have yet to discover. This is certainly one of the appeals of Snapchat at the moment, so is Instagram's...

Getting Event Filters on Snapchat

Snapchat has one of the most engaged audiences of any social network, so many savvy brands are expanding their event marketing efforts to the app through on-demand geofilters. When a user goes to take a photo, they swipe up in order...

Snapchat Updates Chat with Audio, Video

Snapchat has made some major updates to its ephemeral messaging app. The biggest update is what the company is calling Chat 2.0, which is a total overhaul of the app’s Chat feature. With the update, users can start audio and...

Brand Predictions for Snapchat

The percentage of those on social media who use Snapchat is low ( 18 percent ), but the ephemeral network’s audience is one of the most active. Of the close to 100 million daily active users, 65 percent of them contribute content...

Start Exploring Snapchat Stories

Snapchat wants its users to engage with the Stories featured on its app, which is why the company has unveiled a new feature called Story Explorer. With Story Explorer, users can swipe up on Story moments that inspire them in order...

Snapchat is Throwing Up Rainbows (Literally)

Snapchat has launched a new version of its popular ephemeral messaging app, and users are so happy that they are throwing up rainbows. The new version of the app enables users to use a new feature called “Lenses” when taking...

Snapchat Dives into Content Discovery

Snapchat made a major move this week with the launch of a new feature called “Discover.” With Discover, users are able to find Stories from a variety of editorial teams, such as CNN, Comedy Central and Food Network. According...

Snapchat Introduces New Way to Pay Friends

Social networks have transformed themselves from being nothing more than a fun way to waste time into a clever way to network and even shop. However, one social network is separating itself from the pack with its latest product release...

Snapchat Delivers Its Very First Ad

Snapchat users found a surprise in the “recent update” section of their app this weekend, as the ephemeral messaging platform featured its very first advertisement for the upcoming movie, Ouija. Snapchat announced the arrival...

Snapchat Takes on More Live Events

Snapchat is expanding its “Our Story” feature to cover more live events. The ephemeral messaging app initially launched Our Story at Electric Daisy Carnival back in June, and since then, the company has seen Snapchatters...

Millennials Prefer Snapchat Over Twitter

Snapchat is among the three top social media mobile apps used by millennials according to a new study from comScore. The report reveals that Facebook is the most used social app (75.6%) among the 18-34 year old age group, followed...

Snapchat Geofilters Bring UGC to Brand Advertisers

Snapchat has introduced a new “geofilter” feature for its ephemeral mobile messaging app, which enables users to include unique, location-based image filters to their snaps. The feature is currently only available for special...

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