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After a significant amount of time spent testing and tweaking, Twitter has finally rolled out a new feature to all of its advertisers that may dramatically improve the relevance of targeted ads on the microblogging social network....
Nothing has had a bigger impact on the future of the Web than social media. Seemingly overnight, everyone on the Internet was closely connected, both to one another and to all of the businesses operating in cyber space. For Web marketers...
When Business Empire Consulting (BEC), a digital agency specializing in integrated campaigns developed from big data insights, accepted the challenge of making this year's Democratic National Convention the most open and accessible...
HootSuite is constantly adding applications to its ever-expanding App Directory , but this newest integration grabbed our attention because it features one of the most popular private enterprise social networks – Yammer . The...
Although we all know the large audience that businesses can potentially reach through a strong social media campaign, one of the biggest complaints from professionals is that this marketing channel is too time consuming to manage and...
Email marketing solutions provider GraphicMail has released a new social publishing tool that enables marketing teams to collaborate on email development. Connect+, which was developed in partnership with social publishing platform...
eCommerce coupon and “offer marketing” platform Fanplayer has brought its gamification technology to Magento, the first such partner in Ebay’s X.Commerce ecosystem. Magento merchants are now able to add the Fanplayr...
It seems that rumors of email’s demise (or rather, social media’s dominance) have been greatly exaggerated. That is, if we are to believe a new study released by interactive marketing solutions provider ExactTarget . Two...
Social media and mobile devices have been a game changer for local businesses due to features that allow consumers to interact with brands, browse products, find nearby deals and more. But as features for these channels grow, consumers...
Website discovery service Stumbleupon , which was just referenced on WM’s new Big List of Social Media Sites , has received a rather substantial update (rolling out through the day apparently) which focuses on the site’s...
E-Commerce Social Traffic Declines, Tablet...
Google+ Page Management Comes to Sprout Social
4 Backlink Myths Busted
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