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Monitoring trends and brand mentions is a key component of success in social media. The problem is that monitoring (and the subsequent management) is reactive as opposed to proactive like we really want and need it as brands; but it...
As part of their upcoming webinar hosted in partnership with Experian Marketing Services, we had the chance to sit down with iAcquire , a digital brand strategy and marketing services agency that offers SEO, reputation management,...
Social shopping was all the rage several years ago. The digital dream was that like-minded consumers (shoppers) would organize themselves, discover products and shop online together, engaging with each other in the context of the merchant’s...
As Pinterest continues its slow but steady ascent to social media greatness, brands are turning to the platform in droves to raise awareness with their target consumers and, in some cases, even turning a profit. As more and more enterprises...
Search engines and social media platforms are for many Web workers the primary sources of user traffic to their digital properties. Over the past few years however, these two very different mechanisms used to drive awareness, engagement...
New research from eCommerce and digital marketing company Acquity Group reveals that more than 75 percent of brands lacked a cohesive social media presence across the major platforms. Results from the agency’s 2012 Brand eCommerce...
The Web is a social place now, and that’s just something that we’re all going to have to get used to. Today, the vast majority of end users are demanding, if not already expecting, the brands that they engage with to have...
Over the last few years social networks have made a huge impact on how businesses operate (to say the least), and Web workers should know that there are no signs of this trend slowing down anytime soon. Not only do most businesses...
For Internet advertisers, the main event face-off for 2012 is the on-going battle between social media and search for the attention of advertisers. On the one hand, search has a much longer, more complete history than social media...
Social commerce payment system Chirpify is no longer just looking to monetize content on Twitter. In fact, it seems to be banking on the hope that a picture can be worth a thousand dollars, as the company recently expanded its platform...
Today’s technology is transforming life and the way we communicate. New communication networks are replacing traditional telephone conversations and face-to-face meetings. According to the Radicati Group, each channel - email...
Bigger is not always better – at least when it comes to a brand’s social media following. In fact, when it comes to Facebook, brands should focus on acquiring active “Superfans” rather than a larger quantity...
A user base of more than 900 million people has helped Facebook become one of the top advertising platforms for marketers on the Web. However, starting an advertising campaign on the world’s most popular social network can be...
As if you needed it, here's a little more evidence that social media remains of great interest to the venture capital crowd these days (as it should be with the Web technology worker, too) : social media analytics company Dataminr...
In today’s global marketplace, utilizing a winning online media strategy means remaining aware of the wide array of tools available to savvy business professionals and entrepreneurs looking to expand web presence. Digital marketing...
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