Posts tagged social media&pageindex=17 RSS

Social Media Advertising On the To-do List

The Internet advertising industry took notice when comScore reported that more than a third of all online display ads in the U.S. in February appeared on Facebook — which is more than three times as many ads served on the second...

Small Business Owners Rank their Most Effective Marketing Strategies

What is the most effective online marketing strategy for your small business? If “company website” was not your immediate answer, then we’re not doing our jobs here at Website Magazine . But if it was your answer...

Managing Crisis Control

Crisis can hit any business, at any time. It could be a missed shipment (affecting one customer) or a failed server (affecting thousands). It could even be one little word, as was the case when a Chrysler social media representative...

Has Social Media Helped Your Business?

Two separate reports on social media marketing were released this week with – on the surface, at least – what seem like diametrically opposite results. According to the 2011 Industry Report from Social Media Examiner, 90...

Social Media Analytics Taking Center Stage

Social media marketing and measurement has become a necessity for success on the Web, forcing many companies to expand their staffs, outsource to expensive firms or both. HootSuite has been an effective and affordable option for many...

Optify Adds Social Features and Cloud APIs

Real-time marketing software and services provider Optify is extending its reach into organic search and social media. Closed-loop social media capabilities, enterprise-ready keyword features, link and page reports and the launch of...

HootSuite Releases Simple, Useful, Ridiculously Costly Tool

HootSuite, the multi-social network manager has released a simple, yet very useful addition to their suite of tools. Dubbed HootSuite Secure Profiles, it allows account owners to require a confirmation before an update is published...

PR Firms Provide the Best Social Media Experience

Social media usage is about to level off. According to a new report by eMarketer , new users of social media will slow while the social networking audience is beginning to mature and become more discerning. So, it will be more important...

StumbleUpon Launches New Social Media Brand Advertising

Content discovery engine StumbleUpon announced today the availability of a social media brand advertising platform dubbed Paid Discovery - and you are either going to love it, or hate it. "Today's display ads fundamentally...

Site Downtime and Twitter Response

How would you react to an outage, an interruption in service, or unscheduled downtime on your favorite site? Now imagine that downtime or outage is on your website. As you might imagine, how you react says a lot about your company...

BrightEdge SEO Optimizes for Facebook, Twitter

The SEO platform BrightEdge is now integrating social media signals to give marketers insights for optimizing their social media activities. BrightEdge will analyze the content of tweets and Facebook likes to pinpoint the exact areas...

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Is Your Business Ready to Advertise on Twitter?

Starting this month, Promoted Tweets – those messages paid for by advertisers – will start appearing in users' timelines, according to this leaked Twitter advertising webinar . This is just part of an overall advertising...

Want Social Media Fans? Offer Coupons.

A newly released survey from AdAge and Ipsos Observer finds that consumers are very willing to receive communications from brands in a digital media environment – as long as that communication is a discount or coupon. Of those...

So Long Twitter, Hello Facebook

New estimates by eMarketer indicate that while growth continues to rise at Twitter, just 16.4 million US adults, or 9% of the adult Internet population used Twitter at least monthly in 2010. “Twitter has continued to gain traction...

For Merchants, Facebook's Value Can't Be Beat

Two new studies conducted independently of one another have arrived at the same conclusion – that Facebook marketing pays off for small businesses on the Web. Daily deals site ChompOn has attempted to determine the actual short...

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