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Viralheat , a social media tracking site that allows marketers to monitor consumer-generated content on video websites, has integrated Facebook to its growing platform. Users can now measure the impact of total shares, likes, comments...
Web professionals’ interest in search engine optimization (SEO) is matched in intensity only by the excitement surrounding social media. The end result of these two Internet marketing endeavors is nearly the same: website traffic...
Omniture is a leading provider of "business optimization software." Facebook is the world's leading social network. Put them together and you have a package for the ultimate in social media marketing measurement. Today...
There's no question that Twitter drives website traffic. This is particularly true when one of your updates (blog post, special offer, etc.) is retweeted within the industry. And the effect is two-fold: You not only get a good...
In a recent survey by marketing firm Edelman, it was revealed that consumers are losing trust in each other, when it comes to providing credible information about companies. In fact, confidence dropped by nearly half, since 2008. In...
E-mail marketing firm Exact Target, in conjunction with Econsultancy, has released results of a report on digital marketing budgets that shines some light on what businesses are planning to do this year - and not do. What's very...
There is a social media site for every niche – from web design to animal lovers. Travel enthusiasts (and the Web marketers that love them, i.e. you) now have a new site to capture and share their travel experiences with the launch...
Website Magazine's March, 2010 cover story is about social media for business. And, as we have the most educated audience of Web professionals in the industry, we want your input! Please take just a couple of minutes to take our...
A study by the Human Capital Institute and “people management” software provider SABA released today details the use of social networking within local, state and federal government and looks at its effectiveness in conducting...
Reputation management is a term often thrown around the Web as a way to respond to criticism (warranted or not) before it gets out of hand and a brand is damaged. But Domino's Pizza is proving that reputation management can go...
How do you increase interaction with your brand? Perhaps you should take a page form online footwear retailer Supershoes.com, who has given its visitor/users the ability to create Vanity URLs. The feature allows visitors to select...
Website Magazine spoke with many industry thought-leaders for the 2010 January cover story on Web trends. The article provides an in-depth and comprehensive look at what Web professionals can expect from 2010. However, because of the...
Brown's Chicken is in need of a revival. Although a Chicago institution, the restaurant chain suffered major damage in the wake of a horrific mass murder at one of their locations in 1993. Recent news has brought that painful memory...
One of the biggest advantages of social media is the ability to get your brand Web-wide recognition among very active consumers across any number of niches, large and small. One of the biggest disadvantages is the massive amount of...
Oneupweb released a new study to determine if social media affects how people shop online. The new report called “The 2009 Holiday Special Report: E-Commerce Jingles All The Way to the Bank,” found that social sites are...
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