Posts tagged social advertising RSS

Search and Social Advertising Continue to Thrive (INFOGRAPHIC)

Search and social advertising are continuing to trend upward, as new Kenshoo data reveals an increase in investments and click-through rates in both of these advertising channels. In fact, Kenshoo’s Search and Social Snapchat...

1-Click Social Ads from Easy Social Shop

Social commerce platform Easy Shop Social has unveiled a new advertising offering that aims to make it easier for merchants to launch social ads and obtain new customers. The ad offering combines analytics with Easy Social Shop ’s...

Now Open: Twitter Self-Serve Ads

After spending a year in limited release, Twitter has finally opened its self-service advertising program to the public. This is not only big news for businesses who maintain an active presence on the micro-blogging social network...

Holiday Primer: Facebook Offers

There are 584 million-plus reasons why Facebook is a marketing hotspot. This number of active daily users makes the social network's everyday audience about three times larger than the Super Bowl’s. To cater to the increasing...

Facebook Social Ads Booming

There are some naysayers when it comes to social advertising on Facebook, but advertisers investment in the channel seems to be paying off, at least according to research from ad management platform Marin Software . According to Marin...

OneRiot Introduces Social Targeting for Mobile

Online advertising marketplace OneRiot has launched a social targeting service in which advertisers can reach mobile users through interest profiles, demographics, social influence and real-time conversations. Audience profiles are...

Online Ad Market Looks Healthy

A study released by ZenithOptimedia shows that global ad spend is bouncing back from 2009 lulls, particularly on the online medium. The forecast predicts online to account for 17 percent of total ad spend by 2012 - just two percentage...


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