Get the magazine exclusively for web professionals
After spending a year in limited release, Twitter has finally opened its self-service advertising program to the public. This is not only big news for businesses who maintain an active presence on the micro-blogging social network...
There are 584 million-plus reasons why Facebook is a marketing hotspot. This number of active daily users makes the social network's everyday audience about three times larger than the Super Bowl’s. To cater to the increasing...
There are some naysayers when it comes to social advertising on Facebook, but advertisers investment in the channel seems to be paying off, at least according to research from ad management platform Marin Software . According to Marin...
Online advertising marketplace OneRiot has launched a social targeting service in which advertisers can reach mobile users through interest profiles, demographics, social influence and real-time conversations. Audience profiles are...
A study released by ZenithOptimedia shows that global ad spend is bouncing back from 2009 lulls, particularly on the online medium. The forecast predicts online to account for 17 percent of total ad spend by 2012 - just two percentage...
Google+ Page Management Comes to Sprout Social
4 Backlink Myths Busted
8 Ways to Create & Portray Brand Authenticity
View all...
advertisement
