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Interacting with fans through social media helps merchants foster relationships with their customers, and a new application from Wishpond makes this task easier than ever. This is because the social marketing solutions provider has...
Shoutlet just unleashed a host of new enhancements for its platform, which make it easier than ever for users to build, launch and analyze social marketing campaigns. Shoutlet 6.0 includes tools for social ads, analytics, contests...
How many "Likes" and "Shares" did your last blog post receive, and what kind of impact will they have on your company's bottom line? If you have ever wondered how effective your social media campaigns really...
Two separate studies have been released over the past week that show why people "friend" and "follow" brands on sites like Facebook and Twitter. The first, from Google, looked at Facebook. The study found that 55...
E-mail and social marketing leader StrongMail has launched Social Studio, an all-inclusive platform for campaign management, viral marketing and social sharing. The application is available immediately in the U.S. and the U.K., and...
Over the past several months, many industry voices are surmising that social media messaging could one day replace e-mail. While that might seem far-fetched, recent research* from e-mail marketing company GetResponse shows that social...
Ping.fm has become an essential tool for many Internet marketers because of its ability to post updates to many social networks at once. Now, bloggers and publishers get a new feature - RSS support. This feature, powered by Superfeedr...
A new survey from PRWeek and PR Newswire shows that more journalists are using social networks and blogs for story sources. In 2009, 25 percent of journalists used a company blog for sources, and 24 percent used social networks (such...
Website Magazine's May, 2010 issue is now available online at WebsiteMagazine.com ( review the contents here ). As always, it's chock full of insightful, useful content that's not to be missed. Below is the May Editor's...
In a recent survey by marketing firm Edelman, it was revealed that consumers are losing trust in each other, when it comes to providing credible information about companies. In fact, confidence dropped by nearly half, since 2008. In...
A recent entry on Facebook's official blog states that more than 100 million people are "actively using Facebook from their mobile devices every month." This figure is growing fast, and it's not just limited to those...
E-mail marketing firm Exact Target, in conjunction with Econsultancy, has released results of a report on digital marketing budgets that shines some light on what businesses are planning to do this year - and not do. What's very...
Reputation management is a term often thrown around the Web as a way to respond to criticism (warranted or not) before it gets out of hand and a brand is damaged. But Domino's Pizza is proving that reputation management can go...
ClearSaleing , a leading provider of attribution management and advertising analytics has announced Release 4.4 of its attribution analytics platform, which allows marketers, to make and schedule ad text changes across all search engines...
According to a new study by the Center for Media Research, media buyers plan a big push on social networks in the coming year. The study, "2010 Media Planning Intelligence Study," surveyed more than 1,900 MediaPost subscribers...
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