Posts tagged social media advertising RSS

Quick Guide to Advertising on Social Media

Social networks provide a free service that enables both people and businesses alike to connect and stay in-touch with acquaintances across the globe. As social networks look to monetize their platforms, however, it is becoming a necessity...

Does Google Plus Influence Search Rankings?

Recently, Website Magazine contributor Travis Bliffen had the opportunity to catch up with social media specialist Crystal Childs and discuss how SEO and social can work together more efficiently. Crystal Childs is a former graphic...

Social Brand Managment for College Bound and New Job Seekers

It's not just local businesses and global brands that need social media support - it's also useful for those heading to college and those that just graduated too. Social Assurity recently announced the launch of a business...

Big Brands Using Twitter for Customer Service

Have you ever sought out customer service on Twitter from a brand you’re currently doing business with (or are looking to do business with)? If so, you’re definitely not alone. A new report from Simply Measured indicates...

Constant Contact Founder Builds New Biz, Mobile-Optimized Sites

As someone who has listened to and observed small businesses for more than 20 years – to the point of camping out in them – Randy Parker , who previously founded Constant Contact, is an authority on the needs of small ...

Paid Social Ads To Increase in 2013

Most, if not all, digital brands invest in non-paid social media marketing efforts today, but a new report from Nielsen-owned Vizu indicates that many online marketers are planning on spending more on paid social media ads. The Vizu...

Can Facebook Ads Prompt Purchases?

Facebook is going to be making its own unique splash on Black Friday, at least for marketers, as the social network is looking for a little more recognition for all of the customers it drives to online retailers. On Friday, Facebook...

Facebook Offers' Test Over, Merchants to Pay

Looks like it’s time for Facebook to finally try to make itself even more profitable. Earlier this year, Facebook announced the test launch of Facebook Offers , a service that allows businesses to send promotions directly to...

Twitter Ups Relevancy of Targeted Ads

After a significant amount of time spent testing and tweaking, Twitter has finally rolled out a new feature to all of its advertisers that may dramatically improve the relevance of targeted ads on the microblogging social network....

Pay to Play: Net Briefs

Facebook rolled out Facebook Exchange, a program that allows advertisers to offer real-time bids for targeted ads aimed at users that have shown interest in a specific product or type of product online. When Facebook drops a cookie...

Targeted Tweets Reach a Relevant Audience

In the realm of social media advertising, Twitter has procured a specific role, primarily for businesses to build brand awareness, but also allowing them to advertise, offer special promotions, provide customer support, answer questions...

Video Advertising Gets Social

Online video is hot. Social media has mostly taken over the world. So, why haven't these two highly popular advertising avenues been married yet? (My guess is fear of commitment.) Slowly, but surely, it's starting to happen...

Microblogging Site Tumbling into Ad Sales

The popular microblogging site Tumblr will start selling advertising space next month. The blogging site’s CEO David Karp made the announcement at the Ad Age Digital Conference in New York. The announcement was somewhat surprising...

More SMBs Getting Social with Their Local

Social media advertising continues to perplex some small business owners, but at least one highly respected research firm is predicting that will change dramatically over the next four years. BIA Kelsey’s first-ever forecast...

The Perils of Branding on Facebook

The modern climate of Internet marketing (heck, marketing in general) continues to drive home the importance of having a social media presence. However, now that this has become standard practice for brands, as opposed to something...

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