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What Exactly is Social Influence Worth?

Companies around the globe are throwing their marketing weight behind social media, but how do they know it’s really worth the effort? One of the biggest issues for many brands today is trying to find a way to tie their sales...

Filed under: social media, online advertising, sales data, social media link, smiley360, incentive targeting

Explore the WEB 100!
Discover the Tactics and Techniques of the Top Digital Enterprises today in Website Magazine's Special Spring Issue - Web 100. Learn more...