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When it comes to social media marketing, there is a long list of best practices and worst practices that brand managers should be aware of. Sometimes the lines of good and bad get blurry, and even though a brand might simply be trying...
Social media marketing platform ViralHeat has launched Smart Stream, a unified, Web-based social management, monitoring and analytics application built exclusively for brands. Smart Stream enables marketers to use one platform to manage...
Are you ready to publish Facebook posts that target your audience based on information such as their educational background or current relationship status? Earlier this month, Buddy Media announced the integration of several new targeting...
It's no secret that social media marketers focus a lot of energy on teens and young adults, traditionally the largest demographic on social networks. However, a new eMarketer study reveals nearly 28 million moms will be using social...
What do customers that subscribe to a business’s email list and like a brand on Facebook have in common? A lot – according to a new study from Constant Contact and research firm Chadwick Martin Bailey . The parallels between...
Social marketing software Shoutlet has released what looks to be a promising new version that features trigger-based campaign publishing, giving marketers the ability to apply synchronized actions to campaigns across social networks...
While awaiting the imminent rollout of “the new Twitter” to the majority of the social network's user-base, now is a great time for businesses to start considering how to prepare their new Twitter brand page layouts...
Many artists and music industry professionals turn to ReverbNation for marketing, promotion and social media tools, so they should be pleased to hear about the company’s newest beta launch of a solution to help music venues drive...
Email marketing firm iContact has introduced the latest version in its growing line of social media marketing solutions. I Contact Social Tools gives small and medium-sized businesses a powerful and effective means to reach existing...
Leading email and social marketing firm iContact is launching a no-cost version of its flagship product that will better enable Web professionals, community organizations and small businesses without large budgets to communicate with...
Multimedia marketing communications service PR Newswire has introduced some new social engagement tools that enable the simple integration of custom Facebook pages for businesses on the Web. The new features are designed to enhance...
As social media keeps providing new marketing opportunities, in addition to a way for online users to simply pass the time, the need for social analytics is becoming more pressing. Utilizing reporting tools that are available online...
Social media can bring big benefits to all businesses but only if it's executed with the same precision as other important initiatives. And, it's not only just about Facebook and Twitter. We spoke with Liana Evans, diretor...
Omniture is a leading provider of "business optimization software." Facebook is the world's leading social network. Put them together and you have a package for the ultimate in social media marketing measurement. Today...
There's no question that Twitter drives website traffic. This is particularly true when one of your updates (blog post, special offer, etc.) is retweeted within the industry. And the effect is two-fold: You not only get a good...
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