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You no longer have to wonder what products or content from your site is getting the most attention on Pinterest, because the image-based social network has finally unveiled an analytic solution. The solution, which has been dubbed...
Social media analytics are the hot sector right now among the digerati and big brands are jumping on the bandwagon in digital droves. Zappos’ recent selection of Pinfluencer , for example, to help manage and analyze its promotional...
You may not be aware of BlogFrog yet, but as social influence becomes a more highly sought after commodity on the Web, marketers may be interested in this influencer marketing technology provider. BlogFrog offers a Social Influencer...
Measuring the ROI of a social media campaign can be a difficult task – especially because it is hard to tell how some interactions, such as likes or retweets, translate into conversions. However, The Echo System recently launched...
The marketing mania of Pinterest has waned a bit the past several weeks, but that’s hasn’t stopped consumers from visiting the site (see Compete.com chart below) or brands seeking ways to participate on the social pinboard...
A new partnership between Kantar Video and OpenAmplify looks to make viral video all the more measurable. Using OpenAmplify's The Meaning Platform (which measures semantics within content) and Kantar's video analytics (Videolytics...
Social media marketing and measurement has become a necessity for success on the Web, forcing many companies to expand their staffs, outsource to expensive firms or both. HootSuite has been an effective and affordable option for many...
Facebook has launched a new feature for Facebook Page owners and FB Platform developers that provide additional metrics about Page content. If you've been looking for a way to better understand your social media followers - this...
Website Magazine spoke with many industry thought-leaders for the 2010 January cover story on Web trends. The article provides an in-depth and comprehensive look at what Web professionals can expect from 2010. However, because of the...
Web analytics provider Tealium believes that businesses are "grossly" under-counting their traffic by not meausuring "view-through" traffic. According to the study, only 20 percent of visitors to websites from social...
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