Posts tagged social media RSS

Quick Hit: Growing Websites Focus On These Two Channels

Ad blockers are certainly a problem for advertisers and publishers, but in the United States the usage is not as bad as it could be. Based on data from PageFair, the U.S. ranks in the lower half compared to Europe in terms of current...

Video Saved The E-Commerce Star

What were you doing when the first video was played on MTV? What was obvious at that exact moment was that video was going to play a major role in the coming years and decades. As the culture changed, consumer expectations followed...

Social Overload: Postano Goes to Sprinklr

Social media marketing solution Sprinklr is looking to improve its image and video tracking capabilities, acquiring visual marketing platform Postano. Postano's solution enables brands to aggregate images and videos from various...

Bing Gets Social with New Ad Extensions

Google doesn't have a corner on cool ad extensions any longer. Bing is reportedly now testing Social Extensions to help brands promote their social channels. “Businesses today spend a lot of time and resources to engage customers...

A Serious Solution for Social Media Threats

Social media platform Hootsuite and social media security company ZeroFOX announced an integration/partnership that will enable Hootsuite's 12 million customers to identify, manage and address social media threats and fraudulent...

Social Media and Employee Brand Advocacy

An enterprises' employees can be its best advocates, but the right people, processes and platforms must absolutely be in place in driving consumer engagement through social media. That is becoming increasingly clear to those brands...

Social Snapshot: July 2015

Facebook in particular unveiled a lot of news in the month of July, from the announcement of its Innovation Competition winners to its updated way to measure CPC on its ad platform. Website Magazine has put all of these updates and...

Social Ad Relevance Scores from Facebook Arrive

The greater the relevance of advertising to users, the better performing they will be. It's to the advantage of every network that your ads keep performing, because, well, you're worth more using the platform than not. Facebook...

Disconnect Between Marketers and Consumers Revealed

As the holiday shopping season is about to enter into full swing, it is important that companies understand what their consumers are expecting from them. Kitewheel , a provider of a real-time customer engagement hub for marketing agencies...

Big Advantages of Combining Search and Social Ad Campaigns

The debate between whether search or social is a more valuable advertising channel is a furious one. While each channel has its own advantages and disadvantages, new research shows that combining the two can lead to substantial improvements...

An Inside Look at YOUR Facebook Audience

Facebook recently released Audience Insights, a new tool to help brands learn about their business customers. Facebook's Audience Insights tool provides page publishers access to aggregate information about demographics (age, gender...

How Do You Rank in Your LinkedIn Network?

LinkedIn has unveiled a new tool that shows users how they stack up next to other professionals in their network. The tool, dubbed “ How You Rank ,” enables users to see how they rate – in terms of profile views –...

Pulling Customers' Facebook Data for Retailers

Social media has proven to be a rich opportunity for marketers to connect with their customer base but companies are always looking for a better return on their investment. ShopSocially , a social commerce platform, has released a...

Let's Talk SMAC

If there's one thing about the marketing crowd, it is that they are absolutely, and amazingly, terrific at coming up with catchy buzzwords. And the latest entrant into our already jargon-filled digital lexicon is that of SMAC....

Google+ Showing View Counts

Google is making it possible for Google+ users to see the total number of views that their content and profile generated. The number of views reported on a Google+ page includes the number of times your content has been seen by followers...

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