Posts tagged social media RSS

Big Advantages of Combining Search and Social Ad Campaigns

The debate between whether search or social is a more valuable advertising channel is a furious one. While each channel has its own advantages and disadvantages, new research shows that combining the two can lead to substantial improvements...

An Inside Look at YOUR Facebook Audience

Facebook recently released Audience Insights, a new tool to help brands learn about their business customers. Facebook's Audience Insights tool provides page publishers access to aggregate information about demographics (age, gender...

How Do You Rank in Your LinkedIn Network?

LinkedIn has unveiled a new tool that shows users how they stack up next to other professionals in their network. The tool, dubbed “ How You Rank ,” enables users to see how they rate – in terms of profile views –...

Pulling Customers' Facebook Data for Retailers

Social media has proven to be a rich opportunity for marketers to connect with their customer base but companies are always looking for a better return on their investment. ShopSocially , a social commerce platform, has released a...

Let's Talk SMAC

If there's one thing about the marketing crowd, it is that they are absolutely, and amazingly, terrific at coming up with catchy buzzwords. And the latest entrant into our already jargon-filled digital lexicon is that of SMAC....

Google+ Showing View Counts

Google is making it possible for Google+ users to see the total number of views that their content and profile generated. The number of views reported on a Google+ page includes the number of times your content has been seen by followers...

The Latest Global SOCIAL Trends

Global Web Index (GWI) announced the release of a new report (GWI Social) that offers an overview of the latest social media usage trends globally. GWI indicated that Facebook, despite some audience segments declining slightly, remains...

Age Profiles of Social Platforms

Age is much more than just a number - particularly for those businesses dipping their virtual toe in the waters of social media advertising. Traditionally, younger users aren't big spenders and that can dissuade an advertiser from...

Mobile Coupons in Action; On Social & In-Store

As consumers increase their use of digital coupons on mobile devices (and on social networks), retailers are set to enjoy a rather joyful holiday season. CodeBroker, which provides "shopper marketing" solutions, announced...

For Influencers, Display Ads Decline in Favor of Social Sponsorship

IZEA released its fourth annual "State of Sponsored Social" report and found that content sponsorship has become more lucrative than display advertising. In fact, 55.7% of influencers now say they make more money from sponsorships...

What Social Media Really Looks Like for Everyday Brands

Social, regardless of size or market segment, is the leading channel for building meaningful relationships with customers and community members. This statement is proven with new social media data from Spredfast . Spredfast recently...

Getting the Most from Google's Ghost Town

via Website Magazine's Social Media Mavens Channel :: When Google+ first arrived on the social scene, everyone wanted an invitation. Its membership numbers soared once it opened to the public, and when the network’s business...

5 Steps to Better Social Media Content Today

:: By John Anderson, Guest Contributor :: Social media has always been about the people, the individuals who care enough to go online and interact with their peers and share pieces of themselves with everyone. This is the hub of the...

User Feedback Influencing Facebook News Feed Ads

You’ll likely see fewer irrelevant ads in your Facebook News Feed in the coming weeks. The social network announced changes to its algorithm that it indicated will put more emphasis on user feedback, most notably the frequency...

Take a Look at YouTube’s New Toolbox

YouTube has added some new tools to its service that aim at helping users grow their channels. The new features are for accounts in “good standing”, according to the Official YouTube Partners and Creators Blog . The features...

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