Posts tagged social media&pageindex=10 RSS

Obsessed with Klout?

Over the past few weeks, I have been obsessed with Klout. No, not clout, but Klout — the Web-based measurement service that gauges just how influential a person really is in the social sphere of the ’Net. My interest in...

Display Targeted Ads Based on Social Media Activity

If you need a better way to target consumers, you might want to check out a new advertising product from LocalResponse that helps brands target customers based on their real-time social media activity. The Intent Targeted advertising...

Content Marketing Your Way

You have a strong, well-defined brand identity that suits your company’s values and serves the image you wish to portray. Your products and services are valuable, well-researched and carefully aimed at a specific audience. You...

Timeline Extends the Life of Facebook Posts

Facebook’s Timeline update has been available for brands long enough now that we’re finally able to gain some useful data about the effect they have on marketing efforts, and the initial information seems pretty positive...

Three New Additions to the Adobe Marketing Suite

At this week's Adobe Digital Marketing Summit in London, hot on the heels of the release of Creative Suite 6 and the Creative Cloud, the software company announced three new products. Each release is aimed at helping marketers...

Facebook Friday: WM’s Fantastic 15

Everybody and their ousted Brazilian co-founders are talking about the Facebook IPO today. So, when the editors at Website Magazine held a closed-door brainstorming session about the day’s content, we were unanimously in favor...

Pinterest Brand Intelligence with Curalate

The marketing mania of Pinterest has waned a bit the past several weeks, but that’s hasn’t stopped consumers from visiting the site (see Compete.com chart below) or brands seeking ways to participate on the social pinboard...

Tumblr Reaching Out with Chat Widget

It just got easier to communicate with users on the Tumblr microblogging platform, thanks to a new integration with Chatwing . Tumblr's recent surge in popularity is often referenced in conjunction with its supposed limitations...

Zoho Gets Social with Customer Support App

If you are frequently responding to customer support issues via Facebook and Twitter, the updated Zoho Support app may just be exactly what you need to make the process less time-consuming and more effective. Online app provider Zoho...

Track What’s Being Pinned

Many digital media professionals, myself included, expect that Pinterest's days as the darling of the social media world are numbered. The popular pinboard, however, remains appealing to merchants as it has been shown time and...

Facebook Metrics: Reach, Engaged Users, Talking About This

The investing world is certainly going gaga over Facebook's upcoming IPO, but the community of social media professionals continue to scratch their collective heads about the meaning of the available metrics within brand pages...

Facebook Dominates Social Login

Social login platform Janrain has released some interesting information which analyzes social login and social sharing preferences for online users from the over 365,000 sites using its Engage platform. As you might expect, Facebook...

Social Values

Cloud backup service provider Backupify is the latest company to try to calculate the actual monetary value of social data such as Tweets, Facebook users, Yelp reviews, etc. After looking at a variety of social sources that included...

Video Advertising Gets Social

Online video is hot. Social media has mostly taken over the world. So, why haven't these two highly popular advertising avenues been married yet? (My guess is fear of commitment.) Slowly, but surely, it's starting to happen...

Growing Pains for Facebook?

The good news for Facebook is that it officially surpassed the 900 million-user mark earlier this year. The "bad" news is that the social network is growing slower than in years past. While it’s hard to undermine just...

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