Posts tagged social media&pageindex=12 RSS

A Q&A with the CEO of ROI Tracker Ifbyphone

Tracking a company's return on investment from a social media campaign can be a difficult task. The campaign manager must not only establish goals, but also discover the best way to track metrics that influence theses goals. However...

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Pinterest is Not Influencing Purchasing Decisions

It is no secret that Pinterest has taken the Internet by storm, reaching the elevated status of a top 30 site according to Hitwise. A new study, however, reveals that the social sharing site is not actually influencing consumer purchasing...

Conversations, Content & Curation - Twitter Acquires Posterous

In March 2011, Website Magazine published an article on blogging and social sharing platform Posterous. I knew at the time that Posterous could not stay indepedent for long, and based on news coming out today, I was right. Twitter...

HootSuite Adds Adobe Integration

A HootSuite integration with Adobe provides HootSuite Enterprise users with a new toolset for tracking on-site social media ROI. The HootSuite and Adobe Genesis integration connects social media messages to website conversions and...

Get Social with Customer Service via Jive

Social media is reaching into nearly every corner of the enterprise today, so it should come as no surprise that it is making it has also made its way into the realm of customer service. Social business company Jive Software has released...

Social Buttons Influence Purchasing Decisions

Online retailers, take note: We all know that certain aspects of Web design – like call-to-action buttons, product imagery and content placement – can influence purchasing decisions. But a new study also suggests that social...

Tumblr Second Only to Facebook in Social Engagement

Is your brand on Tumblr yet? If not, maybe it should be. A recent comScore report shows that Tumblr's incredible growth during 2011 has given it a strong foothold in the world of social media. It turns out that the microblogging...

Content, Ads Integrated into One Social Solution

Adaptly has integrated its social advertising and optimization technology with Wildfire’s social marketing suite of software, both companies recently announced. Adaptly’s proprietary technology aggregates more than 160...

Facebook Timeline for Performance Marketing

A major announcement today from Facebook is going to have significant impact on how marketers utilize the Web's largest social network. The new timeline feature has migrated to brand pages, which will change the design of the pages...

Get Hyper Social – Tracking Real Time Trends with msnNOW

Real-time is all the rage in search marketing and Internet advertising. One of the most significant benefits, of course, is that it brings the available data-driven research right to those of us who are paying attention – with...

Here's What's Hot – 13 Super Startups to Watch

The Web world moves at a furious pace, and digital workers can miss the next big thing in the blink of an eye. Some emerging services such as Pinterest are fortunate enough to take center stage while other solutions of seemingly equal...

Selling on Twitter with Chirpify

Most Web workers will consider Twitter more of a social network than an e-commerce platform, but that’s exactly what Twitter might become as Chirpify launches this week. Once known as Sell Simply, Chirpify enables merchants ...

Audience Expansion Tool for Facebook Ads

Facebook is fast becoming the go-to platform for display advertisers and, as a result, there is quite a bit in the way of innovation emerging from third-parties. The latest comes from audience data provider XA.net. Its Facebook ad...

The MySpace Comeback: Social Entertainment

Social network MySpace announced it had added one million new members since December 2011 thanks to the introduction of the new Myspace Music player. Sign-ups on the once leading social network, which was acquired by Specific Media...

Facebook Ad Budgets Grow Faster than Paid Search

Digital marketing software provider Kenshoo has unveiled some interesting growth metrics based on analysis of more than 100 billion ads delivered on Facebook through its Kenshoo Social platform. Kenshoo customers spent 109 percent...

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