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Social Media Marketers can now share content on even more networks from the social media managing dashboard of HootSuite , which has just launched an App Directory that allows users to add extensions to their dashboards in order to...
Companies with Facebook pages have been hit very hard by the social networks recent changes but there’s at least one solution which is hoping to help these companies deepen engagement. Customer-interaction technology vendor Workface...
With the height of the holiday shopping season just weeks away, it’s in the best interest of online retailers to cull every bit of data they can about today’s consumers and what they may bring to the table come November...
A lot has been discussed about in the tech industry concerning the potential (and necessity) of the upstart social network Google+. In recent months, questions have been raised about just how successful Google's foray into social...
According to a new study by the Center for Marketing Research at the University of Massachusetts Dartmouth, the adoption of the most popular social media tools by the Fortune 500 appears to be leveling off, with little or no change...
A major part of online marketing is establishing a strong brand identity, which means that consumers have to be able to easily find your online properties (websites, social media profiles, mobile sites, etc.) for you to see real success...
By now we all know that social media is an integral part of online marketing, but sometimes this marketing avenue can lack for small- and medium-sized businesses that don’t have the time nor resources to keep up with its demands...
How many "Likes" and "Shares" did your last blog post receive, and what kind of impact will they have on your company's bottom line? If you have ever wondered how effective your social media campaigns really...
Professional network Linkedin has announced company status updates. LinkedIn launched its Company Follow feature nearly 18 months ago but companies have not had a way to communicate with those followers until now. LinkedIn users will...
Hootsuite is enhancing its integration with LinkedIn to allow users to include posts to LinkedIn Profiles, Groups and even allow the set-up of job searches by keyword. This long-awaited integration of being able to post directly to...
Cloud-based marketing and PR software provider Vocus dropped Vocus Marketing today, a software suite for both businesses and marketers that was built to allow users to expand their businesses by combining various elements of public...
While almost every company uses social media, the top initiative for doing so may be different than one might think — recruitment. The “ROI of Social Media in the Enterprise” survey from SelectMinds — a developer...
Watch out Klout — there is a new social influence rating system in town — and it goes by the name of “Kred.” Kred , a social scoring system that measures a user’s influence and outreach, was launched today...
Brand marketers looking to run their own online promotions on Facebook and the social web might want to take a good look at Strutta . The company’s latest releases aims to simplify the process of setting up and launching content...
A new tool provides companies with the ability to monitor and analyze topics that a target audience is discussing on Twitter. Porter Novelli , a global communications leader, has launched TrendingTarget, a social media analytics tool...
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