Posts tagged social media&pageindex=14 RSS

Social Geo-location Strategies for Black Friday

Big names in the retail industry are jumping on the geolocation bandwagon, especially for the busiest shopping weekend of the year. For example, Sports Authority is offering $25 cash cards for customers that check-in with Foursquare...

Casting a Wide Net: Successful Social on a Budget

Social media marketers are like fishermen: posts are cast out like fishing rods, in hopes that the right bait was chosen to capture the attention of an audience in the deep blue sea of the social Web. And while social media is a valuable...

Social Media is MyPRGenie's Command

Your social media marketing wishes are now MyPRGenie's command. PR and social media platform MyPRGenie , introduced Tweet Genie and Facebook Genie at ad:tech NY this week. These apps make it easier and more affordable for companies...

Affiliate Payouts for Social Engagement

Wouldn't it be nice to get paid for the conversion that results from your next Facebook or Twitter update? Performance marketing solution provider Direct Response Technologies announced that it has added a "social media engagement...

HootSuite Reveals App Directory

Social Media Marketers can now share content on even more networks from the social media managing dashboard of HootSuite , which has just launched an App Directory that allows users to add extensions to their dashboards in order to...

Online Engagement Comes to Facebook with Workface

Companies with Facebook pages have been hit very hard by the social networks recent changes but there’s at least one solution which is hoping to help these companies deepen engagement. Customer-interaction technology vendor Workface...

Trick or Treat? The Truth About Today's Shoppers

With the height of the holiday shopping season just weeks away, it’s in the best interest of online retailers to cull every bit of data they can about today’s consumers and what they may bring to the table come November...

Has Google+ Become a Competitive Social Alternative?

A lot has been discussed about in the tech industry concerning the potential (and necessity) of the upstart social network Google+. In recent months, questions have been raised about just how successful Google's foray into social...

Social Media Failures of the Fortune 500

According to a new study by the Center for Marketing Research at the University of Massachusetts Dartmouth, the adoption of the most popular social media tools by the Fortune 500 appears to be leveling off, with little or no change...

Search for an Online Identity

A major part of online marketing is establishing a strong brand identity, which means that consumers have to be able to easily find your online properties (websites, social media profiles, mobile sites, etc.) for you to see real success...

Make Stronger Social Interactions with iContact

By now we all know that social media is an integral part of online marketing, but sometimes this marketing avenue can lack for small- and medium-sized businesses that don’t have the time nor resources to keep up with its demands...

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Measure Social Effectiveness with Crowd Factory

How many "Likes" and "Shares" did your last blog post receive, and what kind of impact will they have on your company's bottom line? If you have ever wondered how effective your social media campaigns really...

LinkedIn Status Updates for Companies

Professional network Linkedin has announced company status updates. LinkedIn launched its Company Follow feature nearly 18 months ago but companies have not had a way to communicate with those followers until now. LinkedIn users will...

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HootSuite Enhances LinkedIn Integration, With A Catch

Hootsuite is enhancing its integration with LinkedIn to allow users to include posts to LinkedIn Profiles, Groups and even allow the set-up of job searches by keyword. This long-awaited integration of being able to post directly to...

Cloud-Based Marketing Suite Comes into Vocus

Cloud-based marketing and PR software provider Vocus dropped Vocus Marketing today, a software suite for both businesses and marketers that was built to allow users to expand their businesses by combining various elements of public...

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