Posts tagged social media&pageindex=15 RSS

Measure Social Effectiveness with Crowd Factory

How many "Likes" and "Shares" did your last blog post receive, and what kind of impact will they have on your company's bottom line? If you have ever wondered how effective your social media campaigns really...

LinkedIn Status Updates for Companies

Professional network Linkedin has announced company status updates. LinkedIn launched its Company Follow feature nearly 18 months ago but companies have not had a way to communicate with those followers until now. LinkedIn users will...

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HootSuite Enhances LinkedIn Integration, With A Catch

Hootsuite is enhancing its integration with LinkedIn to allow users to include posts to LinkedIn Profiles, Groups and even allow the set-up of job searches by keyword. This long-awaited integration of being able to post directly to...

Cloud-Based Marketing Suite Comes into Vocus

Cloud-based marketing and PR software provider Vocus dropped Vocus Marketing today, a software suite for both businesses and marketers that was built to allow users to expand their businesses by combining various elements of public...

Companies Use Social Media For What?

While almost every company uses social media, the top initiative for doing so may be different than one might think — recruitment. The “ROI of Social Media in the Enterprise” survey from SelectMinds — a developer...

Gaining Social Kred; Watch Out Klout!

Watch out Klout — there is a new social influence rating system in town — and it goes by the name of “Kred.” Kred , a social scoring system that measures a user’s influence and outreach, was launched today...

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DIY Social Promotions with Strutta

Brand marketers looking to run their own online promotions on Facebook and the social web might want to take a good look at Strutta . The company’s latest releases aims to simplify the process of setting up and launching content...

Porter Novelli Tool Provides Insight into Target Audiences

A new tool provides companies with the ability to monitor and analyze topics that a target audience is discussing on Twitter. Porter Novelli , a global communications leader, has launched TrendingTarget, a social media analytics tool...

Referzo Offers a Web-based Referral Service

Referzo has released a new Web-based referral tracking and payment software. The platform allows individuals to recommend products and services through Facebook, Twitter, email and any other forms of electronic communication, while...

The Perils of Branding on Facebook

The modern climate of Internet marketing (heck, marketing in general) continues to drive home the importance of having a social media presence. However, now that this has become standard practice for brands, as opposed to something...

Klout Introduces Topic Pages

Klout has announced a beta version of Topic Pages, which aims to provide more context about a topic. “Users are more than a single number, and Klout’s more than just a score,” says Chris Makarsky on the Official Klout...

Facebook Launches Subscribe Button

While Facebook continues to be the undisputed leader in social media, it also seems to be very interested in modifying itself to look like other prominent social networking sites. That seems to be the case with the rollout of the new...

The Social Influence on Consumer Behavior

A new report analyzes social media trends and patterns, including the influence of social media on consumer behavior. The report , by the Neilsen Company , a provider of consumer insight and social media analysis, shows that social...

Searchmetrics Essentials Introduces Social Visibility

It's no surprise to anyone that social media is growing rapidly, and with that, it becomes increasingly intertwined with search. Meanwhile, online marketing has been continually evolving to keep up with these trends, and today...

Does Everyone Have Clout? Or Klout?

Klout, a tool that measures social media influence, has announced that the site now provides Klout scores for 100 million people. The site notes that this is important because it shows that 100 million people are sharing their opinions...

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