Get the magazine exclusively for web professionals
Klout, a tool that measures online influence, has added five additional avenues that help factor the Klout score. Online impact had been monitored by Klout through social media sites like Facebook, Twitter, LinkedIn, Foursquare and...
Google Plus is barely a month old, however a report from Bloomberg and YouGov predict that it will pass Twitter and LinkedIn to become the number two social networking site. So far, 13 percent of U.S. adults have signed up for Google...
Democracy reigns supreme for companies that use social networking to market themselves and their products. A new study by Performics reveals that most users agree that the voicing of opinions on social networking sites can influence...
Social media enables marketers to increase awareness, educate an audience, and eventually develop trust with fans and followers. What can’t be done with social media? The ultimate aim of participating for both brick and mortar...
Google product manager Christian Oestlien wrote a Google+ blog post on Thursday night indicating that the new social media platform has slightly accelerated the timeframe for business profiles and promises “to have an initial...
If you’re struggling with Facebook promotions, you might want to take some social media marketing cues from NameCheap. The domain name registrar recently ran a promotion on Facebook that generated over 5,000 new fans to unlock...
Social business software company Jive Software released results from a study which revealed that social business is “increasingly perceived as a strategic executive imperative in the enterprise” to which you should say...
Web recommendation site StumbleUpon has created a new widget designed to help keep users on the websites they visit. Called StumbleUpon Widgets, the new tool involves embedding a small box on a page that will include links to other...
Web users communicate in a variety of ways (email, IM, forums and social networks) but the bulk of activity occurs on a few platforms. So which is the most important for you as a Web professional to participate within? Performance...
:: THREE PRIMARY SOURCES OF WEB VISITOR ACQUISITION :: Where do Internet users come from? The real question is, where don't they? It is difficult to specify the total number of our future friends and website visitors at any given...
A rather noteworthy acqusition took place last week - Google acquired Postrank , a software solution that measures user engagement with topics, brands, authors and content across a multitude of social media sites. The battle for social...
Twitter has officially acquired TweetDeck, the Twitter management service popular with Twitter's most active users. This will streamline the entire experience for Twitter users and is an indication that Twitter is closer to embracing...
E-commerce powerhouse Demandware today announced the availability of a new prototype application for implementing a Facebook Store, effectively extending its core functionality into the social commerce channel. Demandware clients can...
: Email Dominates in Traffic & Conversion : SeeWhy studied a sampling of 60,000 ecommerce transactions in February 2011 and found that not only is it the primary driver of traffic for Internet retailers, but does pretty well as...
A new partnership between Kantar Video and OpenAmplify looks to make viral video all the more measurable. Using OpenAmplify's The Meaning Platform (which measures semantics within content) and Kantar's video analytics (Videolytics...
The Brand Revamp Process
20 Terrific Tumblr Themes
E-Commerce Social Traffic Declines, Tablet...
View all...
advertisement
