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According to the "US Local Media Annual Forecast (2010-2015)", a report rom BIA/Kelsey, social media ad spend will more than double, to 21.9 percent of all digital ad spend by 2015. The report also predicts that Facebook...
Facebook has launched the Send button, which includes some provisions that will have an immediate impact on website owners and the content they produce. To start, the Send button allows Facebook users to send a Facebook post to their...
Social analytics company Visibli released some interesting findings about social media "stickiness" that might change how you interact with social platforms. According to their study of 200 million Facebook users and their...
The Internet advertising industry took notice when comScore reported that more than a third of all online display ads in the U.S. in February appeared on Facebook — which is more than three times as many ads served on the second...
What is the most effective online marketing strategy for your small business? If “company website” was not your immediate answer, then we’re not doing our jobs here at Website Magazine . But if it was your answer...
Crisis can hit any business, at any time. It could be a missed shipment (affecting one customer) or a failed server (affecting thousands). It could even be one little word, as was the case when a Chrysler social media representative...
Two separate reports on social media marketing were released this week with – on the surface, at least – what seem like diametrically opposite results. According to the 2011 Industry Report from Social Media Examiner, 90...
Social media marketing and measurement has become a necessity for success on the Web, forcing many companies to expand their staffs, outsource to expensive firms or both. HootSuite has been an effective and affordable option for many...
Real-time marketing software and services provider Optify is extending its reach into organic search and social media. Closed-loop social media capabilities, enterprise-ready keyword features, link and page reports and the launch of...
HootSuite, the multi-social network manager has released a simple, yet very useful addition to their suite of tools. Dubbed HootSuite Secure Profiles, it allows account owners to require a confirmation before an update is published...
Social media usage is about to level off. According to a new report by eMarketer , new users of social media will slow while the social networking audience is beginning to mature and become more discerning. So, it will be more important...
Content discovery engine StumbleUpon announced today the availability of a social media brand advertising platform dubbed Paid Discovery - and you are either going to love it, or hate it. "Today's display ads fundamentally...
How would you react to an outage, an interruption in service, or unscheduled downtime on your favorite site? Now imagine that downtime or outage is on your website. As you might imagine, how you react says a lot about your company...
The SEO platform BrightEdge is now integrating social media signals to give marketers insights for optimizing their social media activities. BrightEdge will analyze the content of tweets and Facebook likes to pinpoint the exact areas...
Starting this month, Promoted Tweets – those messages paid for by advertisers – will start appearing in users' timelines, according to this leaked Twitter advertising webinar . This is just part of an overall advertising...
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