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Two new studies conducted independently of one another have arrived at the same conclusion – that Facebook marketing pays off for small businesses on the Web. Daily deals site ChompOn has attempted to determine the actual short...
Online video delivers a significantly higher return for marketers when consumers share them with friends through social media. Considered a hybrid between online video advertising and social networking, the social video space is rapidly...
Alterian's 8th annual survey of 1,500 marketers, agencies, marketing service providers and systems integrators from around the world finds that less than one-third of them have a strong understanding of the conversations happening...
Media distribution service Business Wire released an enhanced version of its media monitoring service NewsTrak Clips this week. The service, which is finding itself competing with a deep pool of pure-play social media monitoring providers...
A recent report from NPD Group, a market research firm, found that mom shoppers are using social media friends and followers to help with their buying decisions. The study finds that 79 percent of mothers with children younger than...
Email and social media will be the highest marketing priorities for many Web businesses in 2011, according to a recent Zoomerang survey commissioned by Strongmail. Of nearly 1,000 businesses polled, 65 percent intend to increase spending...
More advertisers are spending more of their ad budgets on social network advertising this holiday season, according to financial consulting firm BDO, USA. The BDO USA Retail Compass Survey of CMOs examined the opinions of 100 chief...
Facebook has launched a new feature for Facebook Page owners and FB Platform developers that provide additional metrics about Page content. If you've been looking for a way to better understand your social media followers - this...
Uncertain at first, and still somewhat reluctant overall, small businesses are increasingly implementing social media into their marketing strategies. A recent survey conducted by Constant Contact revealed that 63 percent of nearly...
Hootsuite has added Facebook Insights to enable its pro members the ability see the interaction on their Facebook pages directly from the dashboard of the platform. Users will be able to see new fans to their page, demographics (region...
Social media can bring big benefits to all businesses but only if it's executed with the same precision as other important initiatives. And, it's not only just about Facebook and Twitter. We spoke with Liana Evans, diretor...
A new study released by Performics reveals some very interesting data about users' search behavior. We investigate. Also, we preview this year's Search Engine Strategies conference in Chicago by speaking with Grant Crowell...
When is the best day to post on Facebook? How about the best time of day? Social media managment company Vitrue released data which reveals some interesting Facebook publishing strategies and practices based on data evaluated from...
To help marketers draw more useful conclusions from the adopted language of the social Web, one software and analytics firm has upgraded its reporting capabilities to include the popular acronyms, emoticons and other symbols and abbreviations...
Comscore today released a social media intelligence service for its clients dubbed comScore Social Analytix(tm) which will provide real-time information about what Web consumers are saying about brands and products. Instead of developing...
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