Posts tagged social media&pageindex=20 RSS

First Impressions After 90 Days on the Beat

Taking over a new beat or being given a new assignment is one of the great perks of being a journalist. Three months ago I joined the editorial staff at Website Magazine to cover the Internet for an audience of Web professionals. My...

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How Do You Respond to Negative Buzz?

Social media can be a great way to recruit brand advocates. But with its increased usage with consumers comes the very real problem of negative buzz outweighing the positive. As such, businesses have been all but forced to participate...

Twitter, Facebook and SU as Marketing Machines

According to Web analytics firm StatCounter’s new Global Stats report , Facebook, Twitter and StumbleUpon are sending a significant volume of traffic to websites. Hopefully you’ve already established a presence for your...

Social Media Usage – Let’s hear it for the ladies!

The BlogHer-iVillage 2010 Social Media Matters Study has been released and indicates that 73% of online women are now active social media users, engaging weekly or more often with top social media platforms. The study shows that women...

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Inside The Online World - May 2010

Website Magazine's May, 2010 issue is now available online at WebsiteMagazine.com ( review the contents here ). As always, it's chock full of insightful, useful content that's not to be missed. Below is the May Editor's...

Startup Social Tracker Viralheat Adds Facebook

Viralheat , a social media tracking site that allows marketers to monitor consumer-generated content on video websites, has integrated Facebook to its growing platform. Users can now measure the impact of total shares, likes, comments...

SEO in a Social Media World

Web professionals’ interest in search engine optimization (SEO) is matched in intensity only by the excitement surrounding social media. The end result of these two Internet marketing endeavors is nearly the same: website traffic...

Omniture Taps Facebook for Social Media Marketing

Omniture is a leading provider of "business optimization software." Facebook is the world's leading social network. Put them together and you have a package for the ultimate in social media marketing measurement. Today...

100 Retweet Targets for Web Professionals

There's no question that Twitter drives website traffic. This is particularly true when one of your updates (blog post, special offer, etc.) is retweeted within the industry. And the effect is two-fold: You not only get a good...

Peer-to-Peer Branding Losing Credibility

In a recent survey by marketing firm Edelman, it was revealed that consumers are losing trust in each other, when it comes to providing credible information about companies. In fact, confidence dropped by nearly half, since 2008. In...

Are Businesses Drinking the Social Media Kool-Aid?

E-mail marketing firm Exact Target, in conjunction with Econsultancy, has released results of a report on digital marketing budgets that shines some light on what businesses are planning to do this year - and not do. What's very...

Social Media for Travel - Yondr.com

There is a social media site for every niche – from web design to animal lovers. Travel enthusiasts (and the Web marketers that love them, i.e. you) now have a new site to capture and share their travel experiences with the launch...

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Website Magazine's 2010 Social Media Survey!

Website Magazine's March, 2010 cover story is about social media for business. And, as we have the most educated audience of Web professionals in the industry, we want your input! Please take just a couple of minutes to take our...

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Government Getting More Social

A study by the Human Capital Institute and “people management” software provider SABA released today details the use of social networking within local, state and federal government and looks at its effectiveness in conducting...

Domino's Pizza: Reverse Engineering Reputation Management

Reputation management is a term often thrown around the Web as a way to respond to criticism (warranted or not) before it gets out of hand and a brand is damaged. But Domino's Pizza is proving that reputation management can go...

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