Posts tagged social media&pageindex=21 RSS

Anatomy of a Viral Marketing Failure

Brown's Chicken is in need of a revival. Although a Chicago institution, the restaurant chain suffered major damage in the wake of a horrific mass murder at one of their locations in 1993. Recent news has brought that painful memory...

Get Your Brand on Every Social Network with KnowEm

One of the biggest advantages of social media is the ability to get your brand Web-wide recognition among very active consumers across any number of niches, large and small. One of the biggest disadvantages is the massive amount of...

Social Media Drives Traffic to E-Commerce Sites

Oneupweb released a new study to determine if social media affects how people shop online. The new report called “The 2009 Holiday Special Report: E-Commerce Jingles All The Way to the Bank,” found that social sites are...

Reputation Management and Monitoring for Everyone

Social media has turned traditional word-of-mouth on its head. Your customers can broadcast their thoughts of your company, products and their experience with you faster and easier than ever before – and reach a much larger group...

Reading Up on Online Reputation Management

Managing online reputation is vital to any business, so you may be interested in reading more in-depth on the topic. Below are four books on online reputation and how businesses can leverage the Web to create positive buzz and ultimately...

Content Sites Rule, Boomers Hate Social

According to a survey from Burst Media , that while a majority of respondents (53%) belong to at least one social networking site, the amount of time spent on these sites is somewhat short compared to overall time spent online. The...

Brand Marketers Adopting Social Media in Droves?

eMarketer released a report from Eqaution Research detailing how brand marketers are coming around to social media - in a big way. The report states that 59 percent are using social media today, but that number will grow to 82 percent...

Conversational Research with BackType

Whether you're getting ready to write a new blog post or doing some market research for a new product, check out BackType to see what people are talking about. It's pretty simple - just enter your term or keyphrase in the search...

Pluck & Twitter; A Social Bridging Initiative

The Pluck social media platform (from distributed social media pioneer Demand Media) announced the availability of Twitter functionality. Pluck and Twitter combined will offer users the ability to share conversations from their community...

School’s (NOT) Out for Summer

SEMPO just announced that it’s adding two new courses to its collective of effective search marketing classes. “Linking and Brand Management” and “Social Media” are live online and available for immediate...

Social Media Eye Tracking Study

A new eye tracking study conducted on Facebook, Twitter and YouTube by digital marketing provider Oneupweb reveals some interesting trends, including the way users interact with paid ads in social media . “We wanted to know if...

Social & Local; Now More Than Ever

Just a quick note: Yelp announced a new feature which makes social media more relevant to your offline (local) business than ever before. The new feature lets users share Yelp reviews with Facebook and Twitter. It's easy to imagine...

Findability Makeover: ScottishHomeImprovements.com In Focus

Consumers and prospects are looking for your products and services. They must be able to find it easily and quickly, and their expectations must be met after landing on your page. In each issue of Website Magazine, I will examine a...

Participatory Marketing and Gen Y

The Participatory Marketing Network (PMN) released results of a new study showing that only 22 percent of Generation Y consumers are using Twitter. When asked about social network usage, however, 99 percent of this same group reports...

Social Media Mis-Measurement

Web analytics provider Tealium believes that businesses are "grossly" under-counting their traffic by not meausuring "view-through" traffic. According to the study, only 20 percent of visitors to websites from social...

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