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Google is getting even more serious about social. The search engine giant recently announced its acquisition of Wildfire , a popular social media marketing platform. The ultimate goal of this acquisition, according to Google’s...
There are many ways that businesses can market themselves on Facebook, but in order to launch a successful advertising campaign, marketers must first be familiar with the social network’s various ad formats. Luckily, a recent...
If your looking to increase engagement on Facebook, you might want to start posting more images – at least according to a recent study from marketing firm Performics . The Life on Demand study shows that 44 percent of consumers...
Just what the World Wide Web needs – another social plugin. The world’s largest social network recently launched the Recommendations Bar, which is a new social plug-in that helps people discover articles based on what their...
Did you forget about Google+? I almost did, and I write about this stuff for a living, so you’re totally forgiven if the social network fell off your radar sometime in the last few months. However, if you’re business has...
Facebook rolled out Facebook Exchange, a program that allows advertisers to offer real-time bids for targeted ads aimed at users that have shown interest in a specific product or type of product online. When Facebook drops a cookie...
It's no secret that social media marketers focus a lot of energy on teens and young adults, traditionally the largest demographic on social networks. However, a new eMarketer study reveals nearly 28 million moms will be using social...
In the realm of social media advertising, Twitter has procured a specific role, primarily for businesses to build brand awareness, but also allowing them to advertise, offer special promotions, provide customer support, answer questions...
It was announced last week that Digg.com, the once powerful and influential social bookmarking service, has sold to BetaWorks for $500,000 U.S. Whether you see it as a fall from grace, or are excited by the re-launch of the platform...
Foursquare merchants can now share their business’s latest news with loyal customers on the location-based social network. The new local updates feature enables merchants to connect with customers through posts that can include...
The value of advertising on Facebook has been called into question over the last few months, most notably by automobile manufacturer GM’s decision to pull out of the social network’s paid advertising program. But it looks...
Everybody may be working for the weekend, but if you run a website, you already know that you’re almost always working on the weekend, as well. In fact, most of the work of the everyday Web professional has to do with tweaking...
Earlier this year, enterprise email marketing software and solutions provider Yesmail conducted a study on cross-channel marketing and the role that competitive intelligence plays in the development, execution, and measurement of those...
Google+ has won the customer satisfaction battle, but Facebook still may be winning the social network war. Facebook’s customer satisfaction score has dropped 8 percent since last year, to a disappointing 61 out of 100 according...
Social sharing platform Shareaholic has been tracking social phenomenon Pinterest, the pinboard-based portal that has captured the attention of the Web of late. In January of this year, Shareaholic noticed that Pinterest was sending...
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