Posts tagged social media&pageindex=8 RSS

Recommendations Bar Comes to Facebook

Just what the World Wide Web needs – another social plugin. The world’s largest social network recently launched the Recommendations Bar, which is a new social plug-in that helps people discover articles based on what their...

APIs Make Google+ Easier to Manage for Brands

Did you forget about Google+? I almost did, and I write about this stuff for a living, so you’re totally forgiven if the social network fell off your radar sometime in the last few months. However, if you’re business has...

Pay to Play: Net Briefs

Facebook rolled out Facebook Exchange, a program that allows advertisers to offer real-time bids for targeted ads aimed at users that have shown interest in a specific product or type of product online. When Facebook drops a cookie...

Mommy Marketing: Net Briefs

It's no secret that social media marketers focus a lot of energy on teens and young adults, traditionally the largest demographic on social networks. However, a new eMarketer study reveals nearly 28 million moms will be using social...

Targeted Tweets Reach a Relevant Audience

In the realm of social media advertising, Twitter has procured a specific role, primarily for businesses to build brand awareness, but also allowing them to advertise, offer special promotions, provide customer support, answer questions...

A Brief History of Digg

It was announced last week that Digg.com, the once powerful and influential social bookmarking service, has sold to BetaWorks for $500,000 U.S. Whether you see it as a fall from grace, or are excited by the re-launch of the platform...

Foursquare Offers Post Updates to Merchants

Foursquare merchants can now share their business’s latest news with loyal customers on the location-based social network. The new local updates feature enables merchants to connect with customers through posts that can include...

Sponsored Stories are Increasing in Value

The value of advertising on Facebook has been called into question over the last few months, most notably by automobile manufacturer GM’s decision to pull out of the social network’s paid advertising program. But it looks...

8 Ways to Improve Your Site Over the Weekend

Everybody may be working for the weekend, but if you run a website, you already know that you’re almost always working on the weekend, as well. In fact, most of the work of the everyday Web professional has to do with tweaking...

Facebook Engagement Ideas

Earlier this year, enterprise email marketing software and solutions provider Yesmail conducted a study on cross-channel marketing and the role that competitive intelligence plays in the development, execution, and measurement of those...

Social Satisfaction War: Google+ vs. Facebook

Google+ has won the customer satisfaction battle, but Facebook still may be winning the social network war. Facebook’s customer satisfaction score has dropped 8 percent since last year, to a disappointing 61 out of 100 according...

Pinterest Referral Traffic Continues Growth

Social sharing platform Shareaholic has been tracking social phenomenon Pinterest, the pinboard-based portal that has captured the attention of the Web of late. In January of this year, Shareaholic noticed that Pinterest was sending...

Take Social Media Analysis a Step Further

Internet marketers are constantly trying to find the best ways to leverage social media platforms to get the most out of their time spent on these sites. And with all of the social networks out there, they can spend a lot of time on...

Social and Mobile Encourage Optimism in Small Businesses

Recently, j2 Global , a provider of cloud-based communications and storage messaging services for businesses, released the results of the j2 Global Small Business Survey , and the results are overwhelmingly optimistic. According to...

Unfollow Inactive Twitterati: The Golden Feather Ratio

Smart social media users should know that when it comes to Twitter, the ratio between the number of those you are following and the number (and quality) of those who follow you back matters greatly. Matter to what exactly? To the authenticity...

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