Posts tagged social media&pageindex=8 RSS

Optimizing Social Content for SEO

As the distinctive Internet marketing areas of search engine optimization (SEO) and social media become more interlaced, Web professionals must be aware of how social content can affect their search marketing efforts. The traditional...

Pinpoint Social Segments for Real ROI

Measuring the ROI of a social media campaign can be a difficult task – especially because it is hard to tell how some interactions, such as likes or retweets, translate into conversions. However, The Echo System recently launched...

Google Catches Fire in Social Media

Google is getting even more serious about social. The search engine giant recently announced its acquisition of Wildfire , a popular social media marketing platform. The ultimate goal of this acquisition, according to Google’s...

Guide to Facebook Ad Formats

There are many ways that businesses can market themselves on Facebook, but in order to launch a successful advertising campaign, marketers must first be familiar with the social network’s various ad formats. Luckily, a recent...

Images Increase Facebook Engagement

If your looking to increase engagement on Facebook, you might want to start posting more images – at least according to a recent study from marketing firm Performics . The Life on Demand study shows that 44 percent of consumers...

Recommendations Bar Comes to Facebook

Just what the World Wide Web needs – another social plugin. The world’s largest social network recently launched the Recommendations Bar, which is a new social plug-in that helps people discover articles based on what their...

APIs Make Google+ Easier to Manage for Brands

Did you forget about Google+? I almost did, and I write about this stuff for a living, so you’re totally forgiven if the social network fell off your radar sometime in the last few months. However, if you’re business has...

Pay to Play: Net Briefs

Facebook rolled out Facebook Exchange, a program that allows advertisers to offer real-time bids for targeted ads aimed at users that have shown interest in a specific product or type of product online. When Facebook drops a cookie...

Mommy Marketing: Net Briefs

It's no secret that social media marketers focus a lot of energy on teens and young adults, traditionally the largest demographic on social networks. However, a new eMarketer study reveals nearly 28 million moms will be using social...

Targeted Tweets Reach a Relevant Audience

In the realm of social media advertising, Twitter has procured a specific role, primarily for businesses to build brand awareness, but also allowing them to advertise, offer special promotions, provide customer support, answer questions...

A Brief History of Digg

It was announced last week that Digg.com, the once powerful and influential social bookmarking service, has sold to BetaWorks for $500,000 U.S. Whether you see it as a fall from grace, or are excited by the re-launch of the platform...

Foursquare Offers Post Updates to Merchants

Foursquare merchants can now share their business’s latest news with loyal customers on the location-based social network. The new local updates feature enables merchants to connect with customers through posts that can include...

Sponsored Stories are Increasing in Value

The value of advertising on Facebook has been called into question over the last few months, most notably by automobile manufacturer GM’s decision to pull out of the social network’s paid advertising program. But it looks...

8 Ways to Improve Your Site Over the Weekend

Everybody may be working for the weekend, but if you run a website, you already know that you’re almost always working on the weekend, as well. In fact, most of the work of the everyday Web professional has to do with tweaking...

Facebook Engagement Ideas

Earlier this year, enterprise email marketing software and solutions provider Yesmail conducted a study on cross-channel marketing and the role that competitive intelligence plays in the development, execution, and measurement of those...

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