Posts tagged social media&pageindex=8 RSS

Create Your Own Private Social Network

For the general public, social media seems to have exhausted much of its potential (for now, at least). Facebook, Twitter, Google+, Tumblr and other sites have allowed users and businesses to connect, communicate and share content...

Klout Ranking System Gets a Makeover

You may be less influential today than you were yesterday, at least according to Klout. The popular online influence rating tool has just rolled out some upgrades to its services, including an improved algorithm that aims to provide...

Twitter Cards & SMO

Social media optimization (SMO) is still very much an emerging practice. It’s “emerging” because despite all the claims made by social gurus, no one (and I mean no one) really knows the secret of success when it comes...

Monitor Employee Emotions with Yammer Integration

Want to know the morale of employees within your organization? A new Yammer integration allows you to do just that. The popular enterprise social network recently announced an integration with Kanjoya , which is an emotion-aware sentiment...

Optimizing Social Content for SEO

As the distinctive Internet marketing areas of search engine optimization (SEO) and social media become more interlaced, Web professionals must be aware of how social content can affect their search marketing efforts. The traditional...

Pinpoint Social Segments for Real ROI

Measuring the ROI of a social media campaign can be a difficult task – especially because it is hard to tell how some interactions, such as likes or retweets, translate into conversions. However, The Echo System recently launched...

Google Catches Fire in Social Media

Google is getting even more serious about social. The search engine giant recently announced its acquisition of Wildfire , a popular social media marketing platform. The ultimate goal of this acquisition, according to Google’s...

Guide to Facebook Ad Formats

There are many ways that businesses can market themselves on Facebook, but in order to launch a successful advertising campaign, marketers must first be familiar with the social network’s various ad formats. Luckily, a recent...

Images Increase Facebook Engagement

If your looking to increase engagement on Facebook, you might want to start posting more images – at least according to a recent study from marketing firm Performics . The Life on Demand study shows that 44 percent of consumers...

Recommendations Bar Comes to Facebook

Just what the World Wide Web needs – another social plugin. The world’s largest social network recently launched the Recommendations Bar, which is a new social plug-in that helps people discover articles based on what their...

APIs Make Google+ Easier to Manage for Brands

Did you forget about Google+? I almost did, and I write about this stuff for a living, so you’re totally forgiven if the social network fell off your radar sometime in the last few months. However, if you’re business has...

Pay to Play: Net Briefs

Facebook rolled out Facebook Exchange, a program that allows advertisers to offer real-time bids for targeted ads aimed at users that have shown interest in a specific product or type of product online. When Facebook drops a cookie...

Mommy Marketing: Net Briefs

It's no secret that social media marketers focus a lot of energy on teens and young adults, traditionally the largest demographic on social networks. However, a new eMarketer study reveals nearly 28 million moms will be using social...

Targeted Tweets Reach a Relevant Audience

In the realm of social media advertising, Twitter has procured a specific role, primarily for businesses to build brand awareness, but also allowing them to advertise, offer special promotions, provide customer support, answer questions...

A Brief History of Digg

It was announced last week that Digg.com, the once powerful and influential social bookmarking service, has sold to BetaWorks for $500,000 U.S. Whether you see it as a fall from grace, or are excited by the re-launch of the platform...

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