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If you need a better way to target consumers, you might want to check out a new advertising product from LocalResponse that helps brands target customers based on their real-time social media activity. The Intent Targeted advertising...
You have a strong, well-defined brand identity that suits your company’s values and serves the image you wish to portray. Your products and services are valuable, well-researched and carefully aimed at a specific audience. You...
Facebook’s Timeline update has been available for brands long enough now that we’re finally able to gain some useful data about the effect they have on marketing efforts, and the initial information seems pretty positive...
At this week's Adobe Digital Marketing Summit in London, hot on the heels of the release of Creative Suite 6 and the Creative Cloud, the software company announced three new products. Each release is aimed at helping marketers...
Everybody and their ousted Brazilian co-founders are talking about the Facebook IPO today. So, when the editors at Website Magazine held a closed-door brainstorming session about the day’s content, we were unanimously in favor...
The marketing mania of Pinterest has waned a bit the past several weeks, but that’s hasn’t stopped consumers from visiting the site (see Compete.com chart below) or brands seeking ways to participate on the social pinboard...
It just got easier to communicate with users on the Tumblr microblogging platform, thanks to a new integration with Chatwing . Tumblr's recent surge in popularity is often referenced in conjunction with its supposed limitations...
If you are frequently responding to customer support issues via Facebook and Twitter, the updated Zoho Support app may just be exactly what you need to make the process less time-consuming and more effective. Online app provider Zoho...
Many digital media professionals, myself included, expect that Pinterest's days as the darling of the social media world are numbered. The popular pinboard, however, remains appealing to merchants as it has been shown time and...
The investing world is certainly going gaga over Facebook's upcoming IPO, but the community of social media professionals continue to scratch their collective heads about the meaning of the available metrics within brand pages...
Social login platform Janrain has released some interesting information which analyzes social login and social sharing preferences for online users from the over 365,000 sites using its Engage platform. As you might expect, Facebook...
Cloud backup service provider Backupify is the latest company to try to calculate the actual monetary value of social data such as Tweets, Facebook users, Yelp reviews, etc. After looking at a variety of social sources that included...
Online video is hot. Social media has mostly taken over the world. So, why haven't these two highly popular advertising avenues been married yet? (My guess is fear of commitment.) Slowly, but surely, it's starting to happen...
The good news for Facebook is that it officially surpassed the 900 million-user mark earlier this year. The "bad" news is that the social network is growing slower than in years past. While it’s hard to undermine just...
The ever-growing HootSuite App Directory has just gotten a little bigger. The social media management platform just added new partner integrations from MailChimp, Chime.in, Identi.ca, Vision Critical Surveys and RSS Reader into their...
9 Ad Lessons to Change Your Thinking
SEO 3.0: Image Use and the Very Visual Future...
As CPCs Rise, How Will Advertisers React...
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