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One complaint that Internet users tend to lodge about Google is that the Web services company tries to force users into adopting all of its various properties to get the full range of benefits from using just one of them. Of course...
Google is getting even more serious about social. The search engine giant recently announced its acquisition of Wildfire , a popular social media marketing platform. The ultimate goal of this acquisition, according to Google’s...
Did you forget about Google+? I almost did, and I write about this stuff for a living, so you’re totally forgiven if the social network fell off your radar sometime in the last few months. However, if you’re business has...
The volume of Facebook and Twitter shares that a Web page generates is closely correlated to how high it ranks in Google searches, while too many ads on a page are likely to have a negative effect on search visibility. So says a new...
Over the past few weeks, I have been obsessed with Klout. No, not clout, but Klout — the Web-based measurement service that gauges just how influential a person really is in the social sphere of the ’Net. My interest in...
Did you just love Facebook’s Timeline update so much that you wished another major social media site would adopt something similar? Well, Google apparently did also and has included a conspicuously Facebook-like redesign of profile...
Google product manager Christian Oestlien wrote a Google+ blog post on Thursday night indicating that the new social media platform has slightly accelerated the timeframe for business profiles and promises “to have an initial...
A rather noteworthy acqusition took place last week - Google acquired Postrank , a software solution that measures user engagement with topics, brands, authors and content across a multitude of social media sites. The battle for social...
Two separate studies have been released over the past week that show why people "friend" and "follow" brands on sites like Facebook and Twitter. The first, from Google, looked at Facebook. The study found that 55...
4 SoLoMo Loyalty Program Leaders
Barriers to Engaging Web Design
3 Ways to Kick-Start Conversions
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