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Software-as-a-Service (SaaS) company TIE Kinetix has added a new social element to its Content Syndication Platform with the launch of the Social Media Syndication Solution that is designed to make delivering dynamic marketing messages...
Good SEOs can no longer ignore social. It may have been possible last year, while search engines were still experimenting with the incorporation of social signals into their algorithms, but in 2013, Social SEO is required. The Web...
Pinfluencer literally made a name for itself by providing marketing and return-on-investment (ROI) analytics to brand’s using the Pinterest social network. However, as the company begins to move away from only using information from...
One of the best ways to gain digital popularity is by marketing your brand on social networks like Twitter. Professionals and brands alike can leverage social sites to reach a large audience, foster relationships and gain free word...
Will that be cash, check or…tweet? Yesterday, Twitter announced the kind of shocking news that users will now be able to pay for products by simply tweeting thanks to a new integrated payment system from American Express. This...
The most immediately apparent social media design flaw that far too many brands fall prey to is having one (or more) improperly sized images on their social network profiles. With a medium as visual as social media, it's important...
Social networks can sometimes feel like a jungle, so Twitter decided to add a vine to the mix (not literally, of course). Vine is Twitter’s new mobile service that allows users to capture and share short, six seconds or less...
In today’s digital age, it is important for every business to broaden its audience reach by maintaining a presence on four of the ’Net’s most popular social networks – Facebook, Twitter, Google+ and LinkedIn...
One of the hardest things about sharing your content with the Internet via social media is trying to find the perfect way to distill all of your content into a single, sharable phrase. This problem is especially pronounced on Twitter...
Social media optimization (SMO) is still very much an emerging practice. It’s “emerging” because despite all the claims made by social gurus, no one (and I mean no one) really knows the secret of success when it comes...
In the realm of social media advertising, Twitter has procured a specific role, primarily for businesses to build brand awareness, but also allowing them to advertise, offer special promotions, provide customer support, answer questions...
Everybody may be working for the weekend, but if you run a website, you already know that you’re almost always working on the weekend, as well. In fact, most of the work of the everyday Web professional has to do with tweaking...
Smart social media users should know that when it comes to Twitter, the ratio between the number of those you are following and the number (and quality) of those who follow you back matters greatly. Matter to what exactly? To the authenticity...
Over the past few weeks, I have been obsessed with Klout. No, not clout, but Klout — the Web-based measurement service that gauges just how influential a person really is in the social sphere of the ’Net. My interest in...
Cloud backup service provider Backupify is the latest company to try to calculate the actual monetary value of social data such as Tweets, Facebook users, Yelp reviews, etc. After looking at a variety of social sources that included...
4 Backlink Myths Busted
5 Simple Steps to Set Product Targets for...
Yahoo! Acquires Tumblr in Billion Dollar...
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