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Recently, the United States Securities and Exchange Commission (SEC) went about releasing a brand new set of disclosure rules for social media that detail specifically how businesses can use sites like Facebook, Twitter and a variety...
Increasing global engagement of qualified fans in target demographics was the goal behind Hilton Hotel & Resorts' strategic campaign to achieve 1 million likes on Facebook. Hilton reached its goal this month and became the...
For Internet advertisers, the main event face-off for 2012 is the on-going battle between social media and search for the attention of advertisers. On the one hand, search has a much longer, more complete history than social media...
WeVideo, which Website Magazine featured in its recommended list of online video editing platforms , has released a social video engagement solution that enables marketers to put the power of video into the hands of consumers. The...
The market is flooded with a number of enterprise social solutions, and most of them do a great job at one thing: creating a place where employees and customers can interact and share information. The problem is that’s ALL they...
Could this be the future of online shopping? A new partnership between TheFind and Internet Explorer has brought social discovery to print catalogs – resulting in Glimpse , an HTML5 Web site that is a combination of two popular...
More mobile phones are making their way into brick and mortar stores to aid consumers in making decisions during their shopping experiences. In fact, according to Empathica ’s Consumer Insights Panel survey, at least half of...
Today’s digital world is inevitably governed by the principles of multi-channel and multi-screen attribution modeling. New digital channels such as social networks are thriving due to the proliferation of smartphones and tablets...
Web users want more (and better, more relevant) information and Web workers obviously should want to show it to them. Sounds like an opportunity to me! Google must think the same way as it has released a new feature of the +1 button...
Retailers are flat-out fascinated by the promise of Pinterest and tech companies are frantically rushing to push out functionality within their software systems to meet the incredible demand. Email service provider CheetahMail for...
Smart social media users should know that when it comes to Twitter, the ratio between the number of those you are following and the number (and quality) of those who follow you back matters greatly. Matter to what exactly? To the authenticity...
How social is your CMS? If you’re like most digital Web workers, the out-of-the-box CMS you use each and every day is likely not very social at all. Web content management system DotNetNuke hopes to change all that with the release...
What ad channel provides the biggest bang for your buck? Come on, you know. That’s right – search! Adobe just released data showing that search-based digital advertising still remains the biggest driver of ROI for marketers...
Have you heard of Fanplayr ? If not, keep reading, because this new marketing solution could really help improve your social media strategy, particularly in increasing user engagement and conversions. Or, at the very least, it'll...
Enterprise social network platform Yammer has announced integrations CRM and project management platform AffinityLive and HR Software-as-a-Service Subscribe-HR. The integrations will allow Yammer users to see activity stories from...
Google+ Page Management Comes to Sprout Social
4 Backlink Myths Busted
8 Ways to Create & Portray Brand Authenticity
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