Posts tagged social&pageindex=1 RSS

Janrain's Social Sharing Universe Expands

Janrain is expanding its customer profile management and social sharing platform, adding Reddit and Tumblr to the list of destinations from which users can share content. The addition of the two popular user-generated content sites...

How to get Google to Consider You an Expert

Blogs are no longer an option but a necessity for businesses today. Web workers can use a blog to inform customers of new products, announce changes to the company, inform consumers of a new service or to simply educate readers. However...

Social is the Key to Mobile Retargeting

Social is key when it comes to retargeting on mobile devices. In fact, a new study from programmatic advertising platform Chango found that 41 percent of brands and agencies believe that social exchanges are very important to retargeting...

Making It Rain with Social

Weather intelligence is an area of technology many are only somewhat familiar with, but it’s as much a game changer as anything happening in the market today. "Weather has an enormous impact on retail businesses' operations...

INFOGRAPHIC: Is Video Really That Popular?

Video has long held promise and is even rewarding for a few creative individuals. But how popular is online video – can it really drive conversion, if not awareness? A new video infographic from Uberflip reveals some rather interesting...

Become a SoLoMo Superstar with WordPress

Today's savviest blogs and brands understand the importance of a seamless social-local-mobile experience not only for the experience of end-users, but also for visibility on the search engines. WordPress, by far the most used CMS...

A More Social Infrastructure with Gigya

Social media isn't just Facebook, Twitter, and Google+, but also the actual website itself. And the more social you make websites, the more engaging the digital experience can be made for users. Social infrastructure provider Gigya...

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SEC Outlines Rules for Corporate Social Media Disclosure

Recently, the United States Securities and Exchange Commission (SEC) went about releasing a brand new set of disclosure rules for social media that detail specifically how businesses can use sites like Facebook, Twitter and a variety...

Hilton Focuses on Quality, Locality in Quest for 1 Million Likes

Increasing global engagement of qualified fans in target demographics was the goal behind Hilton Hotel & Resorts' strategic campaign to achieve 1 million likes on Facebook. Hilton reached its goal this month and became the...

The Marketing Main Event: Search vs. Social Media

For Internet advertisers, the main event face-off for 2012 is the on-going battle between social media and search for the attention of advertisers. On the one hand, search has a much longer, more complete history than social media...

Using Video for Social Engagement

WeVideo, which Website Magazine featured in its recommended list of online video editing platforms , has released a social video engagement solution that enables marketers to put the power of video into the hands of consumers. The...

The Benefits of Finding a Social CMS

The market is flooded with a number of enterprise social solutions, and most of them do a great job at one thing: creating a place where employees and customers can interact and share information. The problem is that’s ALL they...

TheFind and IE Launch New Shopping Platform

Could this be the future of online shopping? A new partnership between TheFind and Internet Explorer has brought social discovery to print catalogs – resulting in Glimpse , an HTML5 Web site that is a combination of two popular...

In-Store Shopping Motivates Digital Interactions

More mobile phones are making their way into brick and mortar stores to aid consumers in making decisions during their shopping experiences. In fact, according to Empathica ’s Consumer Insights Panel survey, at least half of...

Web Strategy: A Call for Unification

Today’s digital world is inevitably governed by the principles of multi-channel and multi-screen attribution modeling. New digital channels such as social networks are thriving due to the proliferation of smartphones and tablets...

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