Posts tagged split testing RSS

The Case for Automated A/B Testing

:: By Adam Blomberg, Episerver :: Just as a Chicago restaurant owner would avoid publicly endorsing the Cubs or the White Sox for fear of alienating half of its customers, marketers know that launching a digital commerce site without...

Split Testing WordPress

Are your weblog post headlines driving clicks? What impact do various elements in your theme have on conversion? Where is the optimal location for calls to action? Split testing does not really get a lot of attention in the WordPress...

Google ACE Tool Goes Global - Split Testing Adwords

Google's AdWords Campaign Experiments or ACE (a free tool for testing and measuring changes to keywords, bids, ad groups and placements) announced in early August 2010 is now rolling out globally. What will be appealing to advertisers...


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