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Retailers Should Rethink Promotional Content to Maximize Social Engagement

:: By Andrew Caravella, Sprout Social :: Retail brands have always been hard-hitters when it comes to social media. The industry’s often visual and lifestyle-based content lends itself well to opportunities for social engagement...

Sprout Social Helps Brands Improve Customer Service

Brands are still lacking when it comes to customer service within social channels, with new data from Sprout Socia l revealing five in six customer messages that require responses are not being addressed by brands. The Sprout Social...

Google+ Page Management Comes to Sprout Social

As a regular Sprout Social user, I was pleased as I can be about yesterday’s release of the new Google+ Pages API integration, which gives Sprout’s 10,000 customers the ability to manage Google+ pages. Finally! “Today’s...

The Web Professional's Productivity Toolbox

More often than not, there just aren’t enough hours in the day to complete all of the tasks on your to-do list. Attempting to allot the appropriate amount of time to accomplishing something, and for the countless distractions...

Sprout Social Asks Brands to #BePresent

Sprout Social is helping brands better measure and improve their social media engagement with its newest campaign, #BePresent. The campaign includes a new Engagement Report, which is available for free to all brands at mustbepresent...

10 Gallantly Green Websites to Envy

Color usage plays a tremendous role in a website’s ability to evoke emotion and ultimately action from its audience. People tend to gravitate toward blue and green as their favorite colors , but it’s the meanings behind...

Social Media Analytics Taking Center Stage

Social media marketing and measurement has become a necessity for success on the Web, forcing many companies to expand their staffs, outsource to expensive firms or both. HootSuite has been an effective and affordable option for many...


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