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Three Ways to Get More Out of Local

While a recent study conducted by GMS Local/GroupM affirmed the growing enthusiasm that online marketers have for the local marketplace, it also found that most national brands are missing the mark with their localization strategies...

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Managing Crisis Control

Crisis can hit any business, at any time. It could be a missed shipment (affecting one customer) or a failed server (affecting thousands). It could even be one little word, as was the case when a Chrysler social media representative...

Peer Influence Analysis Informs SMM Strategy

Research company Forrester released an analytical framework today designed to aid marketers in reaching social media influencers and scale their WOM (word-of-mouth) marketing efforts. From the release: Peer Influence Analysis gives...


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