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The Most Common Personalization Mistakes Companies Make

With Gartner data revealing that customer experience was the top area of marketing technology investment in 2014, it is no surprise that many brands are clamoring to jump on the personalization bandwagon. Novice mistakes, however,...

Smart Video Increases Customer Engagement

Consumers are looking for engaging and personal experiences at every stage of their relationship with an online brand. As a result, marketers, advertisers, customer advocate and e-commerce executives are seeking more meaningful ways...


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