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B2B Metrics Aren't Measuring Up

A survey by marketing automation solution provider Pardot reveals that a significant number of business-to-business (B2B) marketers aren’t actively or accurately tracking the revenue that their campaigns generate, a non-practice...

Filed under: marketing, survey, marketing automation, pardot, leads, B2b, business-to-business, marketers, lead nurturing

Explore the WEB 100!
Discover the Tactics and Techniques of the Top Digital Enterprises today in Website Magazine's Special Spring Issue - Web 100. Learn more...