Posts tagged symbian RSS

Smaato Measures Mobile Fill Rates and CTRs

A quarter two study by mobile ad optimization platform Smaato was released today and finds that ad inventory has been increasing at a faster rate than budgets, ulitmately leading to a decline in advertising fill rates. The study was...

Mobile Operators Look to Challenge Apple

Android’s unprecedented rise up the list of leading smartphone operating systems has been well documented, with most analysts predicting out-and-out domination of Apple’s iOS within just a couple of years. Now, at least...

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