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Is Your Programmatic Exchange Certified Against Fraud?

Publisher monetization platform OpenX announced its participation in the Trustworthy Accountability Group (TAG) anti-fraud certification program. SUBSCRIBE to Website Magazine & Accelerate 'Net Success As a participant in the...

No More Ad Fraud? Filtering Automated Data-Center Traffic

There's a new initiative to block illegitimate and non-human ad traffic coming from data centers; and it could very well make a huge impact on the performance of ad campaigns online. The Trustworthy Accountability Group (TAG),...

Would You Benefit from a Tag Management System?

Ask any online professional about analytics, and you may spend hours hearing about their vital importance in the pursuit of Web success. One secret to garnering especially meaningful analytical insights is by breaking down data into...


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